Posted on July 8, 2010 2:17 pm by Shel Holtz | Facebook | Marketing | Social Media | Social networks
Uni-Ball’s launch of a Facebook-centered pen giveaway campaign during the Summer
Winter Olympics spurred a number of bloggers to question the wisdom of eschewing a company’s home page in favor of Facebook or other social sites. The Uni-Ball campaign was supported by advertising that directed consumers to the Facebook page with no reference to the company’s own website. The giveaway itself was conducted…
Posted on March 23, 2010 9:45 am by Shel Holtz | Crisis Communication | Facebook | Marketing | PR
In yesterday’s post, I took issue with critics of a marketing campaign that directed those who saw the ads to the company’s Facebook page. If the company knew what they were doing—that is, they were being strategic—and the campaign achieved its goals, then it was a smart move.
One of the comments to the post, from Ed Lee, pointed to the Nestle dustup of the last…
Posted on March 22, 2010 1:16 pm by Shel Holtz | Facebook | Marketing | Social Media
While criticism of Uniball’s Facebook-focused campaign has attracted nearly universal agreement, somebody needs to play devil’s advocate.
The campaign to give away 10,000 pens, which ran during the Winter Olympics, featured promotions that displayed a link to the Uniball Facebook fan page. The perceived failure to link to the the company’s own website instead of its Facebook page led to vilification from several fronts,…
Posted on February 16, 2010 2:23 pm by Shel Holtz | Facebook | Social Networking
I currently have 105 pending friend requests on Facebook and a similar number awaiting action on LinkedIn. I’ve been trying to figure out what to do with these, since I have no idea who any of them are.
I’ve decided, reluctantly, to simply delete them all.
I’m happy to connect with people whose names I don’t instantly recognize as long as I know what the link is. Of…
Posted on December 14, 2009 5:39 pm by Shel Holtz | Facebook
I read Shannon Paul’s Open Letter to Companies on Facebook with considerable interest. Shannon’s right. Becoming a fan of Domino’s Pizza or Hilton Hotels doesn’t necessarily mean I want a relationship with the organization. The occasional coupon or contest notice is fine; flooding my news feed with company announcements and news releases is not.
But I don’t feel that way for every organization. Big consumer…
Posted on October 26, 2009 10:35 pm by Shel Holtz | Business | Facebook | Social Networking
It’s becoming a litany.
In a meeting or during a presentation, somebody—usually an HR rep or recruiter—will tell me how many candidates she has rejected based on something she saw on the candidate’s Facebook or MySpace profile. In every case, it has been something along the lines of a photo taken during a party at college. My response: “If your employer knew what you did during college,…
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