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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Organizations continue to pour resources into getting people to like their Facebook page, even citing the number of likes as a metric. Likes are worthless, though, if a sizable number of those people don’t come back to interact on the page. Most of us have liked a page just to be able to access some piece of content or other, only to…

Two current crises demonstrate the value of candor in an organization’s social-focused communication efforts. In both cases, nothing the organization says will keep people from being upset and unhappy. But in one instance, the company acknowledged the fact and provided an opportunity for people to vent while at the same time confining much of the discussion to comments on its own

A lot of hype accompanied the launch of Unthink. Most major news outlets carried the story of a decently-funded social network launching with the intention of being the iconoclast on the block, the one network that ensured your data was always your own. Unthink not only put Facebook in its sights, but Google+, too.

I asked around and found few people…

Content summary: Some immediate changes to format as a result of feedback from the listener survey: topic links as Delicious bookmarks, News That Fits up front and listener comments moved back; Ragan promo; News That Fits: discussion on Facebook changes and implications for communicators including listeners’ opinions; Dan York’s report also on Facebook with a focus on the OpenGraphAPI and control of our…

Prescription bottleWithout explanation beyond encouraging “an authentic dialogue,” Facebook has reversed a policy that allowed pharmaceutical companies proactively moderate wall comments, deciding which they would move forward and which they would delete. As a result, several pharmas—Astra Zeneca, for example, and Bayer. Others, like Amgen, suspended their plans to introduce pages.

The change does not apply to product-specific pages, but it does affect pages dedicated…

Mark Zuckerberg made a critical point during today’s announcement at Facebook headquarters—a point that was glossed over in most of the subsequent (and concurrent) discussions.

The announcement introduced three features: group chat, modifications to the design for chat, and video chat. The demonstration of the video chat feature focused on simplicity. Want to initiate a video chat with a friend? From the chat…

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