Posted on March 2, 2012 4:59 pm by Shel Holtz | Business | Facebook
Come the end of the month, the timeline will become the gateway to all Facebook pages. That’s when Facebook plans to flip the switch so that all pages, not just those managed by companies that have opted for it, will get the timeline treatment.
Opinions about timeline for brands are divided, but there are examples of organizations that have already demonstrated that they…
Posted on February 29, 2012 6:39 pm by Shel Holtz | Facebook | Social Media
Some communicators I speak to at conferences and workshops are still surprised when I tell them that getting someone to like their company’s Facebook page is essentially meaningless.
Getting the like, they assume, is how they get their status updates into their audiences’ news feeds. But if those who have liked the page don’t engage and interact there, they may as well never have liked…
Posted on January 23, 2012 1:20 pm by Shel Holtz | Business | Facebook | Social Media | Social Networking | Twitter
Palo Alto Networks is out with its annual numbers on employee work time spent on social networks. The company’s conclusions are based on analyzing raw data from 1,600-plus companies for a seven-month period last year. Their press release on the study confirms something we already suspected: “explosive growth in global social networking and browser-based file sharing on corporate networks, with a 300…
Posted on January 16, 2012 2:37 pm by Shel Holtz | Crisis Communication | Facebook | Social Media | Twitter | Web
Zappos is a social media darling. The company’s adoption of Twitter, its encouragement of employees to engage online openly during work and CEO Tony Hsieh’s commitment to social channels are all trotted out regularly in articles, books and talks. I’m as gung-ho on Zappos’ use of social media as anybody.
One test remained, however. All of Zappos’ social activities have so far been employed in pursuit of…
Posted on January 11, 2012 8:51 am by Shel Holtz | Business | Facebook | IABC
I’ve been spending a lot more time than usual on Facebook lately. Two recently formed groups are the culprits. Both are work-related. The first is the home to a largely intellectual discussion of how Wikipedia can work more closely with official representatives of organizations to ensure their companies’ entries are accurate and up-to-date. Wikipedia’s founder and Wikia owner Jimmy Wales has joined the…
Posted on January 5, 2012 8:19 am by Shel Holtz | Facebook | For Immediate Release
The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and ‘fake’…
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