Posted on July 20, 2012 12:46 pm by Shel Holtz | Facebook | Location-based Services | Mobile | Research | Search | Social Media | Twitter
(c) Can Stock PhotoA survey of some of the stories from the last week that caught my eye as they passed by in the stream
Gamification grows, even in B2BResearch group Gartner raised eyebrows with its projection that half of organizations that manage innovation processes will apply gamification to those efforts by 2015. A year earlier, Gartner said, more than 70%…
Posted on July 13, 2012 7:59 am by Shel Holtz | Facebook | Media | PR | Social networks | Technology | Twitter
(c) Can Stock PhotoMy weekly recap of some of the stories I found intriguing while perusing my feeds during the last seven days.
Recruiters using social media, but Facebook monitoring could backfireOnly 8% of U.S. companies aren’t using social media to acquire new talent this year. (These are likely the same companies that block employee online access and maintain a healthy supply of…
Posted on July 2, 2012 8:22 am by Shel Holtz | Brands | Crisis Communication | Facebook | Social Media
Progresso, the General Mills-owned soup brand, has finally responded to a growing chorus of customer calls for the company to end its use of BPA in its cans. They have responded, that is, if copying and pasting a canned (no pun intended) statement is a response.\
I learned about the issue when Paul Gillin called my attention to it as a…
Posted on June 22, 2012 1:20 pm by Shel Holtz | Facebook | Marketing | Mobile
A review of stuff I found interesting in the last week. I hope you do, too.
Is a mobile campaign in your future?If not, maybe you should reconsider your plans. According to IBM’s annual State of Marketing report, 34% of companies are planning mobile marketing campaigns in the next year. According to the MediaPost article, that represents the fastest planned adoption of a…
Posted on June 8, 2012 9:34 am by Shel Holtz | Facebook | Location-based Services | Mobile | Social Media
A weekly review of some of the more interesting stories that have crossed my feeds in the last seven days.
Foursquare: The new Yelp?While the deals have grown more sophisticated, with American Express and some hotel chains applying check-in rewards tied to your account number, growth of Foursquare has slowed. A recent study from Edison Research reveals that 74% of Americans…
Posted on March 6, 2012 2:54 pm by Shel Holtz | Business | Facebook
Jay Baer is one of the smartest guys working in the social media space, but I don’t think he got it right when he claimed that Facebook’s Timeline for brand pages “betrays small business.”
I read the post and started applying Jay’s concerns to two Facebook pages I manage. Granted, they’re not small business pages. They’re even smaller than that. One is the page for my podcast, For Immediate…
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