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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap(c) Can Stock PhotoA survey of some of the stories from the last week that caught my eye as they passed by in the stream

Gamification grows, even in B2B

Research group Gartner raised eyebrows with its projection that half of organizations that manage innovation processes will apply gamification to those efforts by 2015. A year earlier, Gartner said, more than 70%…

The Friday Wrap(c) Can Stock PhotoMy weekly recap of some of the stories I found intriguing while perusing my feeds during the last seven days.

Recruiters using social media, but Facebook monitoring could backfire

Only 8% of U.S. companies aren’t using social media to acquire new talent this year. (These are likely the same companies that block employee online access and maintain a healthy supply of…

Progresso SoupsProgresso, the General Mills-owned soup brand, has finally responded to a growing chorus of customer calls for the company to end its use of BPA in its cans. They have responded, that is, if copying and pasting a canned (no pun intended) statement is a response.\

I learned about the issue when Paul Gillin called my attention to it as a…

Friday WrapA review of stuff I found interesting in the last week. I hope you do, too.

Is a mobile campaign in your future?

If not, maybe you should reconsider your plans. According to IBM’s annual State of Marketing report, 34% of companies are planning mobile marketing campaigns in the next year. According to the MediaPost article, that represents the fastest planned adoption of a…

Friday Wrap #4A weekly review of some of the more interesting stories that have crossed my feeds in the last seven days.

Foursquare: The new Yelp?

While the deals have grown more sophisticated, with American Express and some hotel chains applying check-in rewards tied to your account number, growth of Foursquare has slowed. A recent study from Edison Research reveals that 74% of Americans…

Jay Baer is one of the smartest guys working in the social media space, but I don’t think he got it right when he claimed that Facebook’s Timeline for brand pages “betrays small business.”

I read the post and started applying Jay’s concerns to two Facebook pages I manage. Granted, they’re not small business pages. They’re even smaller than that. One is the page for my podcast, For Immediate…

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