Friday Wrap #51: Likes as speech, brands shrug off Google+, native ad results, new roles for ebooks

Friday Wrap #51

(c) Can Stock Photo
This week’s Wrap comes to you from Amsterdam, where I presented a session on crisis communications in the social media era at Ragan Communications’ PR/Social Media Summit. Fortunately, both the hotel room and the conference venue—ING House—have great WiFi. That matters, as you’ll see in one of today’s items, which I culled from my link blog at LinksFromShel.tumblr.com.

Should your boss be able to fire you for who you like?

Danny Carter worked suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made… Read More »

Friday Wrap #49: Investors go social, retracting a tweet, sharing drives video success, and more

Friday Wrap

(c) Can Stock Photo
Every week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com

IR managers take note: Social media is a new source of investment information

While investors continue to rely on traditional sources of investment information—press… Read More »

Friday Wrap #48: Marissa speaks, Facebook revises Pages, organizing for content, stories from data

Friday Wrap #48

(c) Can Stock Photo
Here’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.

Yahoo’s Mayer finally dishes on telecommuting policy

Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »

One-way real-time ads: The future of marketing or not long for this world?

Epicurious's ill-advised tweetsEpicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.

Other than its public responses, I haven’t found any detailed statements from Epicurous about who was managing the social media activity at the time, why they didn’t suspend their social marketing or what… Read More »

Friday Wrap #45: Down with likes, up with tweets, social roll-outs, stopping social rumors, and more

Friday Wrap #45

(c) Can Stock Photo
The big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »

Friday Wrap #44: Rise of sponsored content, CEOs lose faith in marketers, Flipboard’s curation tool

Friday Wrap #43The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.

Google wants to keep sponsored content out of Google News

Back in 2010, Silicon Valley… Read More »

Page 1 of 13 pages  1 2 3 >  Last ›