Friday Wrap #164: Windows 10’s first day, Facebook is top tech product, the mob is out of control

Friday Wrap #164
Flickr photo courtesy of USS John C. Stennis
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Not a bad first day for Windows 10—Microsoft’s latest OS was installed on more than 14 million computers and tables the first… Read More »

Friday Wrap #163: Twitter gets dull, live news bows to on-demand video, move vertical video movement

Friday Wrap #163
Wrapped Peanuts characters photo courtesy of Sarah Joy
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Altimeter Group acquired by Prophet—The Altimeter Group, founded by former Forrester exec Charlene Li, has been… Read More »

Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter

Friday Wrap #162
Flickr photo courtesy of Dave
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

US Army press release rolls virtual eyes at paranoid conspiracy theorists—Jade Helm is a US Army exercise covering… Read More »

Friday Wrap #161: The fading value of likes, NYT news via WhatsApp, Oreo’s disservice to marketers

Friday Wrap #161
Flickr photo courtesy of William Warby
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Facebook likes no longer a factor in calculating CPC—The value of a Facebook like has been waning for some time,… Read More »

Friday Wrap #160: Twitter Q&As gone bad, Virtual Reality gets real, Meerkat swims with sharks

Friday Wrap #160
Flickr photo of wrapped-up dinosaurs courtesy of Matt Brown
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. Of special note this week: The number of stories on the adoption of Virtual and Augmented Reality warranted its own special section. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re… Read More »

Content discovery: The new Holy Grail of PR and marketing

Help your readers discover great content

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we’re largely ignoring the opportunity to be a source of content discovery ourselves.

What would it mean to reputations and loyalty if customers knew that paying attention to us would reveal the kind of content they crave, the same way following Facebook or Twitter helps us unearth entertaining, useful, high-value articles, reports, videos, and graphics?

We already know that customers place a premium on the ability to find great… Read More »

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