FIR Live Call-In Episode: February 9, 2008

Content summary:The live call-in episode on BlogTalk Radio. Our topic: the blurring line between internal and external communication.

[Message from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.]

Show notes for the live call-in episode recorded February 9, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, Concord, California, USA, and all points in between thanks to our call-in participants.

Download the file here (MP3, 27.3MB), or sign up for the RSS feed to get… Read More »

Live call-in FIR episode set for this Saturday, Feb. 9

Neville Hobson and Shel Holtz will host a special live call-in edition of “For Immediate Release: The Hobson and Holtz Report” this Saturday, February 9, at 10 a.m. Pacific, (1 p.m. Eastern and 6 p.m. GMT).

The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in order to prepare employees for their growing role as points of contact and brand experiences in the social media sites where they participate?

Listen to For Immediate Release on internet talk radio
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Dress wrong and you may not be free to move about the country

Shel HoltzSouthwest Airlines finds itself in the midst of a rare PR kerfuffle thanks to the airline’s San Diego staff, which assumed the role of fashion police by escorting a young woman off of a flight to Tucson because she was, in their opinion, too scantily clad. (She was allowed back on the plane after objecting, but only if she covered herself with a blanket.)

The passenger—a college student and Hooter’s waitress—appeared this morning on The Today Show to tell her story. As soon as I saw the segment, I pulled up the Southwest blog, “Nuts About Southwest,” and found a brief post there by Corporate Communication Manager Brian Lusk, who serves… Read More »

What’s going wrong at Best Buy?

Electronics retailer Best Buy is in hot water. Near as I can tell, they shouldn’t be. What’s gone wrong at the Minneapolis-based company seems to be a lack of coordination rather than the underhanded scheme that characterizes reporting about the crisis.

And it is a crisis, make no mistake. The company stands accused of maintaining a “secret” intranet that duplicates its consumer website but with higher prices. When customers come into the store asking for the price they saw on the web, employees reportedly show them the look-alike page on the intranet claiming the price isn’t as low as they thought, forcing them to pay more.

The story… Read More »

Where trust resides

Stowe Boyd posted an item responding to the citation of a Telecom Express survey cited by the BBC, but says, “I will continue to contend that more American are finding information on the Internet more credible than conventional media sources. It looks like TV and print journalism are falling dramatically in their credibility.”

Stowe may want to revisit that conclusion.

The Telecom Express item revealed that 66% of the Brits responding cited national television as the most accurate and was trusted as highly as family and friends. “National, regional, and local newspapers were chosen by 63% of respondents, and radio was chosen by 55%.… Read More »

An open invitation to Dominic Jones

In the interest of accuracy, I have removed an item I posted last night that cited several passages from Reg FD. I’m sure it can be found in a cache, but if it’s inaccurate, I don’t want it here suggesting otherwise. I posted the item in an attempt to clarify rules about disclosure. I carefully read the regulation and did my best to cite the relevant passages. However, I am by no means an investor relations expert—never claimed I was—and IR expert Dominic Jones informed me in comments that I had it wrong. Specifically, he said:

What the…!? Please stop writing about this, you???re making a fool of yourself.

Well, okay. Not like that’s… Read More »

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