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Shel Holtz
Communicating at the Intersection of Business and Technology
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Nonprofits tap into blogs

Trevor Cook’s Corporate Engagement blog points to an article in the The Chronicle of Corporate Philanthropy about the use of blogs to heighten awareness of the non-profit’s mission. The article spotlights environmental nonprofit Earth Share, based in Washington State, which has had trouble getting anybody to visit its Web site. Last year, the group began publishing a blog and saw traffic to its Web site quadruple.

“The blogs were the pieces that people were visiting,” according to Dave Manelski, the group’s program coordinator. “That was our idea, to get more people to the Web site. Give them more information and they will become more familiar with Earth Share Washington. It’s been critical, because people now associate Earth Share as a source for up-to-date news and information.”

Other nonprofits are cited in the story which, as Trevor points out, is well worth reading.

12/22/04 | 0 Comments | Nonprofits tap into blogs

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