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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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French PR firm tied to Yushschenko poisoning

Think PR has a bad rap in the U.S.? Imagine how it must be viewed in the Ukraine and France these days. A story from UPI reports that EuroRSCG, a French-based PR firm that owns agencies around the world (including Magnet, formerly Internet PR authority Don Middleberg’s New York-based agency), was hired by the son-in-law of Ukranian President Leonid Kuchma to counter claims that opposition candidate Viktor Yushchenko had been poisoned.

Yffic Nouvellon of EuroRSCG presented the head of a Vienna clinic at a press conference to contradict the claims of poisoning. (The clinic’s president has since severed ties to the agency.) He also offered evidence to international media reportedly proving there had been no poisoning. And he denied any connection to the Kuchma family.

With ethics like these—sure to make headlines once they’re uncovered—is it any wonder PR gets the reputation it does?

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