Several entries in PR blogs have promised to blog the PRSA conference’s late-entry session on blogs. (Oh, God, did I really use the word “blog” three times in one sentence?) According to Glenn Harlan Reynolds, a contributing editor to Tech Central Station, such live event coverage is part of the future of blogging. In the second of a two-part article on the “The Future of Blogs and the Blogospohere,”, Reynolds points to a blog dedicated to coverage of the Foresight nanotechnology conference. Entries included photos, coverage of speeches, PowerPoint presentations, and even video interviews.
Reynolds (also known as the InstaPundit), believes: “If Big Media let their position go without a fight to keep it by fair means or foul, they’ll be the first example of a privileged group that did so. So beware.”
I’m not so concerned about Big Media, but the potential for blogs as reporting tools for events has huge implications for us in the PR business. Of course, we have to be aware that the events and conferences we produce may be blogged by a participant who may report inaccurately or with biases. Some companies (I was just with one yesterday) are starting to monitor blogs just like they monitor Web sites and message boards. But I’m thinking more of how we can use blogs to provide our own official coverage as a more effective tool than those we have been using to date.