Friday Wrap #130: ABC’s 1-minute Facebook newscast, easy CAPTCHA, Google for kids, who views videos

Wrapped Copters-Friday Wrap #130
Photo (c) United States Navy (photo by Photographer’s Mate
3rd Class Gregory E. Badger)
Here’s today’s Friday Wrap, my selection of articles and posts from the past week that are important or useful for communicators, but that didn’t necessarily get a lot of attention. I curate these items from my link blog, where I save everything I find interesting from a communications perspective; it’s also what I use to choose the stories I’ll cover on the For Immediate Release podcast.

News

ABC creates 1-minute newscast for Facebook—David Muir, host of ABC’s flagship newscast, is now hosting a video newscast created exclusively for the network’s… Read More »

Friday Wrap #117: Cops go to Twitter school, social media’s low WOM value, the rise of coupons


Flickr photo courtesy of Michael Coté
Welcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.

News

NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter… Read More »

Once again, technology eludes the communications industry

Communications at the Contextual Crossroads

While marketers trip over their own feet in the ongoing rush to be relevant during meme-producing cultural events—like the World Cup—they’re missing the bigger and far more important opportunity: contextual communication.

Robert Scoble and Shel Israel wrote about the importance of context in their latest book, “Age of Context” (a must-read). In the book, Robert and Shel identified five trends that are converging to put context at the center of people’s digital lives. The book is filled with examples dealing with everything from health and fitness to travel.

What’s nowhere to be found in the book, though, is public relations or… Read More »

Friday Wrap #70: Brand sharing, content’s importance, B2B and emotions, RSS is back, and more

Friday Wrap #70
Image (c) CanStockPhoto
It was hard keeping the Wrap down to a reasonable number of items this week, so I stopped trying. Not everything I flagged is here, though, so if you want to see all the entire collection of stories from which I drew this week’s bits and pieces, visit my link blog at LinksFromShel.tumblr.com.

Brands should share more; consumers don’t think they do

Sharing content is great, but limiting sharing to content is one-dimensional thinking. Ninety percent of customers want marketers to disclose more about their brands, according to a new Edelman report, but only 10% of customers think brands are meeting this need. The… Read More »

Voice vs. angle

Shel HoltzThe Net has rendered the notion of corporate voices obsolete. The fact that anything a company says to one stakeholder audience can be found online by members of a different audience means inconsistencies in messages will be found, analyzed, and spread.

Nowhere is this more true than the traditional distinction between a company’s internal voice and the one it used to communicate with external audiences. Interviewed for IABC’s CW magazine, Best Buy CEO Brian Dunn said,

There isn???t anything I send to employees that I wouldn???t be prepared to have published on the front page of the newspaper. I don???t think control actually exists.…

Read More »

Transparency, engagement, responsibility: Hospital exec Paul Levy is a role model for CEOs

CEO reputations are already in the tank. According to the Edelman Trust Barometer, used car salesmen have more cred than CEOs and official corporae spokespersons. Those same CEOs should be looking beyond the current economic crisis. A rehabilitated image will be important once the sting of the recession has faded.

Writing on ReputationXchange.com, Dr. Leslie Gaines-Ross pointed out that a CEO’s internal communications stand to have a bigger impact on how a CEO is perceived by external audiences than external marketing or PR efforts. Gaines-Ross, chief reputation strategist for Weber Shandwick, said, “as companies continue to announce… Read More »

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