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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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South Carolina bans social media use on state devicesI would have missed the news out of South Carolina if not for a podcast. I learned that the state has a new policy forbidding employees from using social media on official devices from Tom Webster and Mark Schaefer, who talked about it on their Marketing Companion show. (It’s a terrific show. Listen to it.)

I disagree with Tom and Mark’s conclusion, though.…

Wrapped Copters-Friday Wrap #130Photo (c) United States Navy (photo by Photographer’s Mate 3rd Class Gregory E. Badger)Here’s today’s Friday Wrap, my selection of articles and posts from the past week that are important or useful for communicators, but that didn’t necessarily get a lot of attention. I curate these items from my link blog, where I save everything I find interesting from a communications perspective; it’s also…

Flickr photo courtesy of Michael CotéWelcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on…

Communications at the Contextual Crossroads

While marketers trip over their own feet in the ongoing rush to be relevant during meme-producing cultural events—like the World Cup—they’re missing the bigger and far more important opportunity: contextual communication.

Robert Scoble and Shel Israel wrote about the importance of context in their latest book, “Age of Context” (a must-read). In the book, Robert and Shel identified five trends that are converging to put context at…

Friday Wrap #70Image (c) CanStockPhotoIt was hard keeping the Wrap down to a reasonable number of items this week, so I stopped trying. Not everything I flagged is here, though, so if you want to see all the entire collection of stories from which I drew this week’s bits and pieces, visit my link blog at LinksFromShel.tumblr.com.

Brands should share more; consumers don’t think they…

Shel HoltzThe Net has rendered the notion of corporate voices obsolete. The fact that anything a company says to one stakeholder audience can be found online by members of a different audience means inconsistencies in messages will be found, analyzed, and spread.

Nowhere is this more true than the traditional distinction between a company’s internal voice and the one it used to communicate with…

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