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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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CBS News Analyst Andrew Cohen probably tells a joke at parties: “You know how to tell when a PR person is lying? His lips are moving.”

Probably nobody laughs. It’s an old joke, even if it is usually applied to politicians. But Cohen let everyone know where he stands on the practice of public relations on CBS Sunday Morning, when he said:

Show me a PR person…

When FriendFeed announced the availability of “rooms,” my podcast co-host, Neville Hobson, set one up for our show, FIR. We’ve implemented a variety of means by which our listeners can connect, from a traditional discussion forum to a Facebook group, but the FriendFeed room seems to have produced far better results, with 30 listeners joining and robust discussions emerging around links participants…

Ragan Communications—one of my clients—has produced a video of an interview with Jorge Cauz, the president of Encyclopaedia Britannica, another one of my clients. I love it when synergies like this happen. How often can you hype two clients in one post?

Ragan also has a write-up on WebShare, Britannica’s initiative to provide bloggers with access to Britannica content. Staff writer Melissa Underwood…

Dan York points me to a post from Jeff Pulver about what he wants from a PR firm. The underlying message: In most cases, these typically are not the things he actually gets. His post lists the kind of problems he experiences, from interns assigned to his account to account reps taking credit for his work.

Pulver,

CEO

founder and chairman…

The latest controversy over deceptive and unethical PR practices doesn’t even involve a public relations agency. No, this time Dan Ackerman Greenberg is in the hot seat after posting the steps he and his company, The Commotion Group (which describes itself as “New Media and Marketing and Consulting”) take to improve the chances a YouTube video will go viral. These include having staff…

I was not aware that the Public Relations Society of America added the following language to its Code of Ethics until Adam Denison pointed it out to me:

Emphasis on enforcement of the Code has been eliminated…Ethical practice is the most important obligation of a PRSA member.

The general reaction to efforts aimed at establishing a code of ethics in the blogosphere has been…

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