Friday Wrap #225: Instagram fixation, sponsored GIFs, Microsoft’s AI vision, fallout from bad press

Friday Wrap #225I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Young Instagrammers spend 32 minutes daily on the app—Most people younger than 25 spend 32 minutes on Instagram every day. As for the rest of us, everyone over 25, we spend a mere 24 minutes a day using Instagram. Most of that growth is due to Stories, the feature Instagram cribbed from Snapchat (and is now a feature on Messenger and Facebook, as well), according to Facebook. Stories, which launched a year ago, has 250 million daily users. This data no doubt is… Read More »

Friday Wrap #224: NPR grows (thanks to Alexa), RIP Flash, brands promote news stories, VR ads coming

Friday Wrap #224I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Millennials favor companies with activist CEOs—I reported last week about the American Petroleum Institute’s advertising push to make the industry look cool to Millennials, whom oil and gas companies need to hire but who are inclined to look elsewhere for work. Oil companies may want to consider convincing their leaders to speak up on social issues. More than half of Millennials are more likely to buy from a company whose CEO speaks out on issues they agree with.… Read More »

Friday Wrap #222: Social media diversfiies the news you see, astroturfing Reddit, online harassment

Friday Wrap #222I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communications: Upcoming Webinar

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

The… Read More »

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg School… Read More »

Friday Wrap #214: Alexa sees, United scrambles, influencers clean up, apps add AR, and more

Friday Wrap #214I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

It’s looking worse for Twitter—Twitter’s user base grew in the last quarter, but revenue fell while the company was outbid for Thursday Night Football live-streaming by Amazon. The takeaway: Twitter is an important conduit for news and information, but without any light at the end of its revenue tunnel, its prospects are bleak. If something doesn’t change in a hurry, I would expect Twitter to be acquired. Read more

Can 24/7 live-streaming save Twitter?—Twitter plans to air… Read More »

Friday Wrap #211: A/B tests for all, gaming Instagram, why people trust news, there’s data in GIFs

Friday Wrap #211Lots to catch up on after skipping last week’s Wrap due to travel. I’ll try to keep everything brief so I can cover a lot without going overboard on length. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter removes @replies from character limit—The usernames of the people to whom you reply no longer count as part of the 140-character limit. The individual or people to whom you are replying now appear above the tweet text rather than within it. Adding or tagging other people still requires you to add their username… Read More »

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