Friday Wrap #205: Twitter tackles trolls, Flipboard gets personal, everyone’s using Stories

Friday Wrap #205I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching into it without preparing their employees. When an automaker’s CEO says he opposes the travel ban, does he know how many employees working on the factory floor feel differently? How many employees… Read More »

Friday Wrap #203: PRSA blasts “alternative facts,” Samsung sets a new crisis standard, audio surges

Friday Wrap #203I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a statement arguing that the behavior reflects badly on all communication professionals. President Jane Dvorak wrote, “PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never… Read More »

Friday Wrap #193: Fake news hits business, Facebook’s muddled metrics, a new kind of crisis

Friday Wrap #193I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing

News

PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said, “especially those who are not white, ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’” The response from Trump supporters was swift, many condemning her on social media (mainly Twitter) and calling for a boycott of Pepsi… Read More »

PR needs to be ready for fake news targeting companies

Fake News is Coming to Companies

Allergan’s Botox will soon be available for dog and cat cosmetic treatments!
GE discourages Muslim children from pursuing STEM education!
Engineer due to testify in case against Bechtel found shot to death!
Walmart sells Chinese-made toy that kills 100s of children!
CVS importing fake drugs from Syria!

None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that doesn’t mean these stories and others like them—stories that could influence perceptions of your company and affect its sales—couldn’t appear on some obscure site you’ve never heard of and spread like wildfire through social media.

Read More »

Friday Wrap #192: Election connections, Messenger milestone, emoji URLs, fake news, PR in B2B

Friday Wrap #192I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give marketers pause about the approach they take to the data analysis that has become so integral a part of their work. The lesson: Access to data doesn’t matter much if you don’t analyze it correctly. The big mistake in the election… Read More »

Friday Wrap #187: Ford tweets debate, Twitter opens Moments, MS kills standalone Yammer, and more

Friday Wrap #187I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

WEBINAR ANNOUNCEMENT: EMPLOYEES AND CRISIS COMMUNICATION

One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days. During a crisis, tapping into employees could improve transparency and authenticity. It could also increase the odds of ongoing problems. I’m hosting a webinar next Friday, October 7, to help you plan to get the best results from engaging employees during a… Read More »

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