In every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.
For the next 10 years, according to business theorist Geoffrey Moore, authentic…
Posted on February 10, 2017 11:54 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Transparency | Twitter | Video
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This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching…
Posted on January 27, 2017 1:27 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Customer Service | Ethics | Marketing | Measurement | Media | Mobile | Politics | PR | Publishing | Social Media | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a…
Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on November 16, 2016 5:25 pm by Shel Holtz | Business | Crisis Communication | Ethics | Facebook | Media | Monitoring | Politics | PR | Social Media | Twitter
Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! Engineer due to testify in case against Bechtel found shot to death! Walmart sells Chinese-made toy that kills 100s of children! CVS importing fake drugs from Syria!
None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
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