One True Answer and the declining relevance of search

honeycrisp applesA few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.

“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”

It was just a passing question, nothing I would have sat down and Googled. The ease of a single long-press of my Android phone’s home button and asking the question the same way I would an agriculture worker at a farmer’s market let me satisfy this passing curiosity in an… Read More »

Friday Wrap #209: Amazon takes on Twitter, likes aren’t worth much, Snapchat loses influencers

Friday Wrap #209I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

JetBlue is the top social airline, but number two will shock you—The 2017 ranking of airlines using social media found JetBlue in first place, no surprise for an airline that has always been an upstart and has been effective in the social space. United Airlines took the second spot and ranked first as the most loved brand among 60 some-odd global carriers. American Airlines was third in the social ranking, followed by KLM and Southwest Airlines. The report assesses the volume… Read More »

The economics of deregulation may not add up in the values-driven marketplace

Image of a waterway polluted by toxic coal waste

The Clean Power Plan is one of the Obama-era regulations President Donald Trump promised to repeal as part of his promise to accelerate the economy and create jobs. The Plan, proposed by the Environmental Protection Agency and finalized by the administration in 2015, was designed to bolster the move toward clean energy through the introduction of standards for power plants and state goals for reducing carbon dioxide pollution.

Presumably, power companies and others that produce carbon dioxide are celebrating the sweeping away of these costly regulations. After all, by lowering costs they can deliver higher returns to shareholders… Read More »

Values Wars: CEO outbursts vs. authentic sustainable engagement

Companies will compete on their valuesIn every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.

For the next 10 years, according to business theorist Geoffrey Moore, authentic sustainable engagement will be the most important scarce commodity.

The notion of authentic sustainable engagement underlies a new report from Brian Solis, Influencer 2.0: The Future of Influencer Marketing. (TopRank Marketing and Traackr produced… Read More »

Friday Wrap #205: Twitter tackles trolls, Flipboard gets personal, everyone’s using Stories

Friday Wrap #205I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching into it without preparing their employees. When an automaker’s CEO says he opposes the travel ban, does he know how many employees working on the factory floor feel differently? How many employees… Read More »

Friday Wrap #203: PRSA blasts “alternative facts,” Samsung sets a new crisis standard, audio surges

Friday Wrap #203I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a statement arguing that the behavior reflects badly on all communication professionals. President Jane Dvorak wrote, “PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never… Read More »

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