Stop harshing Edelman’s groove

I’m sure you’ve all seen some family-oriented TV show in which the teenager screws up big-time. When finally confronted by his parents, the teen is shocked that there will be no further punishment. “You’ve been punished enough,” the understanding parent says.

Edelman has been punished enough. The bashing the global PR firm has taken over three covert blogs maintained for client WalMart has been severe and sometimes downright nasty. The company’s reputation as a leader in social media has been severely tarnished and could take years to recover. The various calls for this or that person at Edelman to be fired or resign make for good… Read More »

Edelman admits to two more “flogs”

According to a story this morning at Online Media Daily, Edelman admitted yesterday that it is behind two more fake blogs (or “flogs”) launched on behalf of client WalMart. The revelations come in the wake of Richard Edelman’s commitment to abide by WOMMA’s guidelines on transparency.

Both of the blogs had appeared to be authored by WalMart supporters. According to the article by Tom Sibert:

One blog appears on the home page of Working Families for Wal-Mart, the allegedly grassroots advocacy group formed by Edelman last December, which is “committed to fostering open and honest dialogue…that conveys the positive contributions of…

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There are no secrets

Following Vincent Ferarrii’s release of the now infamous recording of his attempt to cancel his AOL account, PRWeek reported that AOL had taken action to address the issue. According to AOL’s Corporate Communications VP, Nicholas Graham, the PR team and corporate executives sent a pair of emails and a talking points memo to employees “reinforcing its dedication for them to comport themselves with the highest ethical standards and respect for customer???s wishes.”

That claim—that the company wants its customer service reps to respect a customer’s wish to cancel—seems a bit disingenuous in light of the “AOL Retention Manual” that was… Read More »

Joining the campaign against astroturfing

imageAn email from Trevor Cook alerted me to a campaign Trevor and Paull Young are undertaking to fight the scourge of astroturfing. Young has created a campaign home page on The New PR wiki, and he and Erin Caldwell have developed the logo you see here, and in the affiliations section of this blog’s left-hand column.

I’m more than happy to support this cause. Astroturfing is one of those behaviors employed by the bottom-feeders of the industry that paint the rest of us with their brush. When exposed (as it more and more frequently is), it only serves to damage the reputation of the company associated with the campaign. While a read of the… Read More »

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