There is no easy path to brand citizenship, but it’s still a path worth taking

Brand Citizenship: Perils and Payoffs

Warning: Long post follows

The roster of companies taking positions and undertaking initiatives that go well beyond the comfortable mediocrity of Corporate Social Responsibility (CSR) is impressive.

Influencing public policy is nothing new for businesses—it has been the work of lobbyists since they first began plying their craft during the Ulysses S. Grant administration. (Grant, in fact, invented the word when he saw the usual cadre of influence-peddlers waiting for him in their usual place: the lobby of the Willard Hotel, which he passed through every day after work on the way to the bar.) This is different. Rather than pay… Read More »

Friday Wrap #156: Vanishing voicemail, FTC’s native ad focus, two new crises, PR’s low score

Friday Wrap #156
Wikimedia Commons photo courtesy of Edward
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the state of the internet and the annual Google I/O previews, held yesterday, a couple of the items in today’s Wrap have made quite a splash. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate ReleaseRead More »

Friday Wrap #151: No more Secret, Twitter’s bad decision, Periscope updates, VR journalism, and more

Friday Wrap #151
Flickr photo courtesy of Juhan Sonin.

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

That’s it for Secret—Secret got a lot of buzz, but its lifespan didn’t measure up. After only about a year, the app is shutting down. Secret allowed people to share information anonymously,… Read More »

Friday Wrap #150: Gaming Wikipedia, BuzzFeed ethics, FM’s fade, greenwashing, news by GIF

Friday Wrap 150
Pixabay photo courtesy of FraukeFeind

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Another object lesson on gaming Wikipedia—Grant Sharps is the chairman of the conservative (or Tory) party in the UK. He’s also been blocked from Wikipedia after the only encyclopedia’s… Read More »

As news evolves, PR must be as accountable to the public as it is to its clients

The Future of News

People who don’t understand PR tend to conflate it with media relations. While earning media coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. The decimation of the ranks of paid journalists means more opportunity for brands to influence what gets coverage. The ability for companies to go directly to their audiences, bypassing the filter of the media, has reduced reliance on hostile outlets to tell company stories.

If you think all this presages a rosy future for the PR… Read More »

Friday Wrap #142: Another tweet gone bad, Google’s about-face, AP podcast deal, Android for Work

Friday Wrap #142
Flickr photo courtesy of Andy Carter
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. 

News

Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that begins:… Read More »

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