Friday Wrap #186: Bank ethics, AI messaging, live-streamed debates, declining Twitter spends, & more

Friday Wrap #186I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would… Read More »

Shrink-Wrap #10: Throwing employees under the stagecoach

I was planning to skip a video this week because I’m on the road, but reading the Wall Street Journal article about Wells Fargo’s CEO throwing his employees under the bus…er…stagecoach led me to produce this quick Shrink-Wrap. Please share your thoughts about what an internal communications department could possibly do under these circumstances.

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Friday Wrap #184: VR film wins an Emmy, hashtags come to LinkedIn, Twitter use falls, Gen Z research

Friday Wrap #184I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

ExxonMobil still reeling from climate revelations—Investigations by the Los Angeles Times and InsideClimate News found that ExxonMobil’s scientists had concluded in the 1970s that “the most likely manner in which mankind is influencing global climate change is through carbon dioxide release from the burning of fossil fuels.” Once leadership was informed of the findings, according to the investigations, they worked hard to bury them. The PR impact might not have been… Read More »

Shrink-Wrap #9: Be the good guy

Stakeholders expect organizations to invest in making the world a better place, primarily by being active in social justice and sustainability. Because of this well-documented expectation, companies that do good tend to stand out. This was true even in the early 1970s, but this week, Allergan (a former employer) showed how doing the right thing pays off.

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Friday Wrap #183: Barbie the pitchdoll, Kaepernick’s sponsors, Facebook’s Trending misstep, and more

Friday Wrap #183I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a spokesperson and you risk the ire of those who disagree (often vehemently) with his decision to remain seated during the National Anthem at games as a protest against treatment of African Americans. Boot him as a spokesperson and you risk alienating… Read More »

Shrink-Wrap #8: Eschew Obfuscation

Data breaches are getting more common and companies are scrambling to figure out how to tell customers about them. There aren’t a lot of great examples of forthright transparency, which is exactly what will earn customer trust and strengthen your relationship. That’s a lesson Dropbox needs to learn.

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