Friday Wrap #142: Another tweet gone bad, Google’s about-face, AP podcast deal, Android for Work

Friday Wrap #142
Flickr photo courtesy of Andy Carter
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. 

News

Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that begins:… Read More »

Is a quiz that inspires kids to become engineers unethical just because ExxonMobil paid for it?

Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess.

In this case, the answers determined what kind of engineer you should be. Readers were presented with nine multiple-choice questions and statements, like “What was your favorite part of summer camp?”, “What do you look forward to most on a road trip?”, and “Pick a cell phone case.” (I undertook the exercise. I’d make a great… Read More »

Friday Wrap #135: Ethics-challenged PR, 360-degree videos, tracking “Dark Social,” Zuck goes Oprah

Friday Wrap 135
Flickr photo of Cristo art at the Reichstag in Berlin in 1995
courtesy of Zug55
The Friday Wrap is my weekly review of news items, blog posts, reports, and studies from the last week that could be useful to communicators but weren’t the stories that got the big headlines. I collect items from which I draw the Friday Wrap’s selections in my link blog, which you’re welcome to follow.

News

TV anchor suspended over PR activities—Another case of challenged ethics has emerged with the suspension of Global Television news anchor Leslie Roberts. A Toronto Star investigation found that Roberts secretly has been a part owner of a small PR firm,… Read More »

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Brands need PR to solidify high-integrity culturesA brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are analyzed in the days and weeks to come, crisis planning will undoubtedly be invoked. In both cases, though, all the planning in the world wouldn’t have stopped these businesses—Uber and Sony—from reacting based on their core nature.

When an unbalanced gunman with a long… Read More »

Friday Wrap #129: High court’s Facebook free speech case, Uber app isn’t malware, Amazon activism

Friday Wrap #129
Flickr photo of wrapping a turkey in bacon courtesy of Jennifer Morrow
A very Happy Thanksgiving to my American readers; I hope you enjoyed warmth, family, and turkey yesterday. Here’s an abbreviated Friday Wrap (since there wasn’t much news published yesterday or today); I’ll be back with a more complete round-up next week. In the meantime, be sure to follow my link blog to stay on top of all the items I collect, from which I select stories for the Wrap and for my weekly podcast.

News

Free speech on Facebook goes to the U.S. Supreme Court—On Monday, the Supreme Court will hear oral arguments in a case that will decide when the First… Read More »

Friday Wrap #121: Protesters and social media, Microsoft’s Sway content service, selfies as ads

Friday Wrap 121
Flickr photo by Michael Coghlan
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Social media front and center in Hong Kong protests—China’s leaders weren’t worried about much of the 2003 Hong Kong protests spilling into international media coverage, but social media has changed the game during the current demonstrations. The rate of government-imposed censorship on Weibo is reportedly double that of… Read More »

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