Posted on July 2, 2008 9:18 am by Shel Holtz | Edge Content | External | Internal | Intranets | Social Media
As organizations seek to expand their communication efforts to include social media, they often find themselves facing the same hurdles that were faced and ultimately overcome by earlier adopters. Efforts to introduce social media have been hamstrung by questions of time commitment, IT issues, and legal concerns.
Usually, blogs are the tactic that face these obstacles (although I have also heard…
Posted on May 4, 2007 3:00 pm by Shel Holtz | Edge Content | Video | Web
David Kiley, writing in BusinessWeek’s “Brand New Day” blog, likes the way Shell Oilteased him from a snort commercial on MSNBC to the company’s website where he watched an appealing nine-minute video. The tease approach has been effective before: Remember Nike’s cliffhangere commercials that required a visit to the website to see how they ended? But there are other ways to seed a video.
Business…
Posted on March 21, 2007 6:15 pm by Shel Holtz | Edge Content
My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.
I use several examples when I talk about content on the edge and how it applies to the work of organizational communicators. One example is the classified advertising service EdgeIO. Under the old…
Posted on June 24, 2006 10:46 am by Shel Holtz | Edge Content
I reported here earlier this month that Technorati was experimenting with microformats, the tags you can add to content like events or contacts so they can be found, collected, and categorized by sites that aggregate such content. Microformats are part of a larger trend called “edge” content that I find exciting. As more people create their own content on their own sites, it…
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