Friday Wrap #186: Bank ethics, AI messaging, live-streamed debates, declining Twitter spends, & more

Friday Wrap #186I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would… Read More »

Friday Wrap #180: Snapchat covers mass shooting, teens still use Facebook, brands embrace podcasting

The Friday Wrap is back after a Thanksgiving break. I hope your Thanksgiving was as rewarding as mine (with 18 family members gathering at my home). If you’re new to the Wrap, it’s my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog,… Read More »

Friday Wrap #174: Flash is toast, beacons are hot, influencers are necessary, search is mobile

Friday Wrap #174The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Homeland Security investigates Wikipedia edits—The U.S. Department of Homeland Security is investigating reports that a… Read More »

Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

You know that social media policy you rolled out?… Read More »

Here’s why your company could suffer terrible PR if it doesn’t narrow the CEO-worker pay gap

Income Inequality
Flickr photo courtesy of mSeattle
The importance of a genuine commitment to corporate social responsibility is growing more and more clear. Study after study finds consumers are making conscious decisions to avoid doing business with bad actors and greenwashers, and to spend their money (and make their investments) in companies that are sincere about trying to do well by doing good.

Several companies are taking the new reality seriously, incorporating their CSR efforts into their annual reports and taking other steps to make sure the public is aware of their activities. It’s not enough yet, though, to change general public perception of… Read More »

Sharing is the New Buying: The first substantive report on the burgeoning collaborative economy

When Jeremiah Owyang first alerted me to an Altimeter Group report on the sharing economy, I was skeptical. Not about the reality of the growing trend toward sharing and collaboration, mind you. The growth of companies like AirBnB, TaskRabbit and Lyft is undeniable. But in a world economy driven by factors like interest rates, trade balances, government debt, gross national product and exchange rates, how big an impact could a societal trend like this really have?

I have committed a fair amount of time to delving more deeply into the topic over the last several months as Shel Israel and I explored the potential for co-authoring a book… Read More »