Posted on November 25, 2014 7:56 am by Shel Holtz | Content | Books | Death Watch | Publishing
Print’s not dead, despite all the assertions to the contrary. Note: Try opening this Sway document in full-screen mode.
Posted on December 5, 2012 10:46 am by Shel Holtz | Augmented Reality | Death Watch | Publishing | QR Codes | Technology
I have long maintained that new media do not kill old media, but rather than old media adapt. Movies didn’t kill plays, television didn’t kill movies and the Web hasn’t killed television (for example), but each has adapted to account for the changes wrought by the newest medium.
The rise of digital content has led many to consign print to history’s dustbin. The steady growth of…
Posted on June 12, 2012 1:03 pm by Shel Holtz | Augmented Reality | Death Watch | Gamification | Marketing | QR Codes
In the season finale of the Fox TV series Touch, savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes,…
Posted on July 12, 2011 11:56 am by Shel Holtz | Blogging | Death Watch | Social Media | Social networks
In the world of social media, nothing can ever be merely affected. It has to be killed. Slaughtered. Eviscerated. Massacred.
Google+ is the latest alleged killer. Search the phrase “will Google+ kill” and you’ll find nearly 30,000 results speculating whether Google will kill Facebook, Twitter, search engine optimization, email, Flickr, the list goes on.
Some of the rationale for these predictions are head-shakingly stupid. Quora…
Posted on April 14, 2011 8:45 am by Shel Holtz | Death Watch | Location-based Services
Last night, I joined some other members of the Mayo Clinic Center for Social Media advisory board, along with some others attending a conference here in Seattle, at the trendy pan-Asian restaurant, Wild Ginger. Once seated, a Singha cradled in my left hand, I used my right to grab my smartphone and check in.
How 15 minutes ago, right? After all,…
Posted on August 6, 2010 3:01 pm by Shel Holtz | Business | Death Watch | Facebook | Web
Not that long ago, a chorus of voices rose in opposition to advertising campaigns that drove consumers directly to a Facebook page at the expense of the company’s website. They raised all kinds of alarms over this approach, from lack of control (what happens if Facebook shuts down?) to SEO issues (why would you want to share the link love with…
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