How print is adapting to a digital world

Print AdaptsI have long maintained that new media do not kill old media, but rather than old media adapt. Movies didn’t kill plays, television didn’t kill movies and the Web hasn’t killed television (for example), but each has adapted to account for the changes wrought by the newest medium.

The rise of digital content has led many to consign print to history’s dustbin. The steady growth of ebook adoption, the news media’s shift to the Web and a number of other signs seems to suggest that we’re on an inexorable march to the day when print is a quaint relic.

But there are also signs that print is undergoing the same kind of adaptation that has kept… Read More »

Will Augmented Reality spell the end of the QR code?

In the season finale of the Fox TV series Touch, savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes, the father (portrayed by Kiefer Sutherland) scans the activity room and finds the phone with the object already on the screen. He taps it to reveal the image to which Jake linked it, a numeral created with popcorn kernels that sets the plot in motion. The sequence… Read More »

Repent, all ye bloggers; the end of the blogosphere is nigh

In the world of social media, nothing can ever be merely affected. It has to be killed. Slaughtered. Eviscerated. Massacred.

Google+ is the latest alleged killer. Search the phrase “will Google+ kill” and you’ll find nearly 30,000 results speculating whether Google will kill Facebook, Twitter, search engine optimization, email, Flickr, the list goes on.

Some of the rationale for these predictions are head-shakingly stupid. Quora was the last shiny new object deemed a blog-killer. Today, I routinely hear people ask, “Remember Quora? Whatever happened to it?” While Quora isn’t getting the outpouring of love it did a few months ago, it… Read More »

The check-in earns the latest declaration of death

Last night, I joined some other members of the Mayo Clinic Center for Social Media advisory board, along with some others attending a conference here in Seattle, at the trendy pan-Asian restaurant, Wild Ginger. Once seated, a Singha cradled in my left hand, I used my right to grab my smartphone and check in.

How 15 minutes ago, right? After all, ReadWriteWeb has proclaimed the check-in dead, pointing out that FourSquare has lost half its web traffic over a recent five-month period, pretty serious stuff, especially in light of FourSquare’s announcement that it had amassed 8.5 million users.

As the company signs up new users, check-in… Read More »

Deathwatch: Why Facebook won’t kill your website

Not that long ago, a chorus of voices rose in opposition to advertising campaigns that drove consumers directly to a Facebook page at the expense of the company’s website. They raised all kinds of alarms over this approach, from lack of control (what happens if Facebook shuts down?) to SEO issues (why would you want to share the link love with Facebook?).

Now Jay Baer insists Facebook is killing your website. On his thought-provoking Convince & Convert blog, Baer, writes:

Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past ??? a quaint reminder…

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iPad apps won’t replace the narrative art form known as a “book”

Shel HoltzA tweet directed me to a TechCrunch guest post titled, “Dear Authors, Your Next Book Should be an App, not an iBook.”

While the post’s author, 21-year-old startup exec Cody Brown, doesn’t exactly make the case that books are dead, he does suggest that authors eyeing the iPad as a platform for their books are “missing the point:”

What do you think would have happened if George Orwell had the iPad? Do you think he would have written for print then copy and pasted his story into the iBookstore? If this didn???t work out well, do you think he would have complained that there aren???t any serious-readers anymore? No. He would have looked…

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