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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In late September, dappGambl—a site that analyzes Web 3 and cryptocurrency gambling platforms—released a report that found the value of NFT digital art collections has bottomed out. The report found that these once high-flying collections were trading at a value of around $80 million in July 2023, about 3 percent of its August 2022 peak.

Not surprisingly, the report went viral, propelled in part by…

The death of media relations has been greatly exaggerated

I read a report in Bulldog Reporter that asserts the practice of media relations is dying. David Oates (founder of Stalwart Communications) argues that organizations armed with digital and social media can to go directly to their audiences and no longer require the filter of the media to tell their stories. This, of course, is true. It’s what content marketing is all…

Friday Wrap #163Wrapped Peanuts characters photo courtesy of Sarah JoyThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I…

Friday Wrap #162Flickr photo courtesy of DaveThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories…

Friday Wrap #161Flickr photo courtesy of William WarbyThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap…

Advertising Lives!

Advertising is dead.

It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the…

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