Friday Wrap #163: Twitter gets dull, live news bows to on-demand video, move vertical video movement

Friday Wrap #163
Wrapped Peanuts characters photo courtesy of Sarah Joy
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Altimeter Group acquired by Prophet—The Altimeter Group, founded by former Forrester exec Charlene Li, has been… Read More »

Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter

Friday Wrap #162
Flickr photo courtesy of Dave
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

US Army press release rolls virtual eyes at paranoid conspiracy theorists—Jade Helm is a US Army exercise covering… Read More »

Friday Wrap #161: The fading value of likes, NYT news via WhatsApp, Oreo’s disservice to marketers

Friday Wrap #161
Flickr photo courtesy of William Warby
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Facebook likes no longer a factor in calculating CPC—The value of a Facebook like has been waning for some time,… Read More »

Why advertising should remain a key part of your communications mix

Advertising Lives!

Advertising is dead.

It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the research that reveals people increasingly make purchase decisions based on reviews and recommendations—often delivered via social media—and it’s easy to believe that advertising’s days are over.

You would be wrong. Advertising is alive and well.

Read More »

How print is adapting to a digital world

Print AdaptsI have long maintained that new media do not kill old media, but rather than old media adapt. Movies didn’t kill plays, television didn’t kill movies and the Web hasn’t killed television (for example), but each has adapted to account for the changes wrought by the newest medium.

The rise of digital content has led many to consign print to history’s dustbin. The steady growth of ebook adoption, the news media’s shift to the Web and a number of other signs seems to suggest that we’re on an inexorable march to the day when print is a quaint relic.

But there are also signs that print is undergoing the same kind of adaptation that has kept… Read More »

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