Friday Wrap #136: Marriott backs down, Nissan blows an AMA, Time Inc. curates, PR beats lobbying

Friday Wrap #136
Flickr photo courtesy of Wetsun
The new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it.

News

Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal Communications Commission (FCC) requesting permission to block personal WiFi devices guests bring to its hotels. The company is attributing its change of heart to pressure from the public and the press. “Marriott International listens to its… Read More »

The customer has spoken: Every employee must be socially engaged

LinkedIn's list of the 25 most socially engaged companies
LinkedIn’s list of the most socially engaged companies
It doesn’t matter what industry you’re in or what position employees hold in your organizational hierarchy. It doesn’t matter if you’re a B2C company or B2B, or whether your workforce is younger or older. Employees in your organization will use collaborative media on the job. There’s not one damn thing you can do to stop it, so you might as well figure out how to turn it to your advantage.

Fortunately, regardless of industry or hierarchy or demographic, there’s a lot of advantage to be gained.

You will retain more customers

In virtually every call center, performance is measured… Read More »

Overcome content shock by marketing to an audience of one

Note: On October 28-29, I am teaching a two-day workshop in London on how to reset your social media efforts to employ approaches that work. This post addresses one of the approaches I’ll cover. The two-day workshop, from the International School of Communication, is open to registration here.

Audience of OneAs pundits lament the volume of content online and the challenge marketers face of getting noticed amid all the noise, one tactic is demonstrating a lot of power but not getting all that much attention. Organizations that communicate to an audience of one using novel and creative approaches are getting attention from bigger audiences than the… Read More »

Friday Wrap #115: Podcast suit settled, tweets from strangers, interns gone wild, PR’s gender gap

Friday Wrap #115
Flickr image courtesy of Michael Coghlan
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their… Read More »

Good reviews drive business. Are you working to get customers to write them?

Good Reviews

I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”

When new patients explain why they picked this practice, they say they have read reviews in various places. The new patients keep coming because the reviews are uniformly good: an average of 4-1/2 stars from the 13 reviews on Yelp and three 5-star reviews on Google+. The practice has a Facebook page with the reviews widget in place; they’re all 5-star. Reviews are… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

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