Shrink-Wrap #8: Eschew Obfuscation
Data breaches are getting more common and companies are scrambling to figure out how to tell customers about them. There aren’t a lot of great examples of forthright transparency, which is exactly what will earn customer trust and strengthen your relationship. That’s a lesson Dropbox needs to learn.
Links from this episode
- ZD|Net article by Stilgherrian: Why Dropbox’s data breach response is still wrong
- Dropbox help page
09/01/16 | 0 Comments | Shrink-Wrap #8: Eschew Obfuscation