Posted on October 25, 2012 11:25 am by Shel Holtz | Crisis Communication | Social Media
Among the givens in a crisis, none are more important for organizations to keep in mind than the fact that people react to a crisis emotionally, not rationally. Emotions are a complicated stew of feelings, but risk-aversion is almost always one of the most prominent. What risk do the circumstances that caused the crisis present to them and the people…
Posted on September 21, 2012 11:49 am by Shel Holtz | Advertising | Crisis Communication | Facebook | Marketing | Mobile | Search | Twitter
Image (c) CanStockLet’s wrap the week with a look at some of the stories that crossed my news feeds over the last seven days. In case you’re interested, I collect the items from which I choose Friday Wrap items in a link blog at linksfromshel.tumblr.com.
Salesforce fires a shot across the bow of SMMS providersI was lucky enough to be in the audience…
Posted on August 7, 2012 9:44 am by Shel Holtz | Crisis Communication | Media
Dear Ms. Maddow:
I am a fan. I figure I should get that out of the way at the outset. Unlike many of your peers on both sides of the political spectrum, you lay out a reasoned, well-thought-out argument. My high school debate coaches would hold you up as an example of how to make a solid case.
Thus it is all…
Posted on August 3, 2012 12:23 pm by Shel Holtz | Channels | Crisis Communication | Facebook | Marketing | Mobile | PR | Research
(c) Can Stock PhotoThe Friday Wrap is a collection of items from the last week I found interesting. Not interesting enough to turn into a whole blog post, but interesting enough to include in The Friday Wrap.
Can we be #PositivelySocial for at least one day?Frank Eliason, who rose to folk-hero status for introducing the Comcast Cares Twitter account—one of the first…
Posted on August 1, 2012 5:42 pm by Shel Holtz | Instagram | Visual Communication | Crisis Communication
In a tweet earlier today, Southeastern University PR professor Barbara Nixon pointed out that more than 50,000 images turned up on Instagram bearing the hashtag #chickfila. By the time I looked a few hours later, that number had surged to more than 62,500. (I grabbed the image at left a short time before I last checked.)
Fascinated by this, I searched…
Posted on July 2, 2012 8:22 am by Shel Holtz | Brands | Crisis Communication | Facebook | Social Media
Progresso, the General Mills-owned soup brand, has finally responded to a growing chorus of customer calls for the company to end its use of BPA in its cans. They have responded, that is, if copying and pasting a canned (no pun intended) statement is a response.\
I learned about the issue when Paul Gillin called my attention to it as a…
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