Posted on April 17, 2013 9:19 am by Shel Holtz | Crisis Communication | Marketing | Social Media
On April 14, one day before the horrific terrorist bombing at the Boston Marathon finish line, nine militants in Mogadishu clad in suicide vests killed 35 people in a brazen attack on the Somalian Supreme Court. Scores of people were injured.
On that day, not a single U.S. company suspended its social media marketing efforts. Facebook updates and tweets danced…
Posted on April 15, 2013 10:14 am by Shel Holtz | Crisis Communication | Media | Publishing | Social Media
Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of…
Posted on April 5, 2013 8:12 am by Shel Holtz | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting…
Posted on March 4, 2013 7:29 pm by Shel Holtz | Crisis Communication | Internal
When Yahoo’s internal memo informing employees that their telecommuting days were over was leaked, the company’s response to inquiries was typically corporate: They don’t comment on internal matters.
I won’t judge Yahoo CEO Marissa Mayer for her decision, as so many others have; nor will I defend it (also as so many others have). I simply am not privy to the information, data and insights…
Posted on January 31, 2013 8:56 am by Shel Holtz | Crisis Communication | Internal | Media
As manager of Employee Communications, I was informed early of an impending companywide layoff. Armed with the knowledge that some 10% of headquarters employees would lose their jobs, I drafted a letter from the company president to all staff explaining the situation and detailing steps the company would take to ease the transition of those affected, such as severance packages…
Posted on November 2, 2012 4:59 pm by Shel Holtz | Brands | Business | Crisis Communication | Ethics | Facebook | Marketing | Mobile | QR Codes | Research
(c) Can Stock PhotoThe weekend approacheth, but not before we look back on the last five days and the posts and articles that made an impression. If you’re interested in the pool from which these items were drawn, you can always dip your toes in at Links From Shel.
If somebody was going to come up with a…
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