Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

Friday Wrap #230: Equifax’s crisis, Bell Pottinger’s ethics, Google’s “how-to” site, and more

Friday Wrap #230I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Equifax is the latest company to botch its crisis communication—Equifax learned a month ago that 143 million customers may have been compromised by a breach of its network, including Social Security numbers, mother’s maiden names, and other highly sensitive information. The company tweeted yesterday that it took action immediately despite the fact that it has known for a month and has done little to assuage customer anxiety over the breach, limiting its… Read More »

Friday Wrap #228: Aetna’s crisis, killer robots, the digital native myth, voice shopping, and more

Friday Wrap #228I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in many cases) the fact that the patient takes HIV medications. The letter explained changes to Aetna’s plan when filling HIV prescriptions. Anybody picking up the mail would have been able to see the information. Legal groups have written outraged letters to… Read More »

Friday Wrap #225: Instagram fixation, sponsored GIFs, Microsoft’s AI vision, fallout from bad press

Friday Wrap #225I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Young Instagrammers spend 32 minutes daily on the app—Most people younger than 25 spend 32 minutes on Instagram every day. As for the rest of us, everyone over 25, we spend a mere 24 minutes a day using Instagram. Most of that growth is due to Stories, the feature Instagram cribbed from Snapchat (and is now a feature on Messenger and Facebook, as well), according to Facebook. Stories, which launched a year ago, has 250 million daily users. This data no doubt is… Read More »

What do United Airlines and Silicon Valley VCs have in common?

Social media has redefined crisis communication. That’s old news. No worthwhile crisis plan doesn’t account for the speed with which social media can accelerate and amplify the worst, most damaging messages about a crisis. Few companies are not prepared to respond immediately, even before the facts are known, to acknowledge they’re aware of the situation. After that, they know prolonged silences are intolerable; frequent updates—even if they just inform the public that you don’t have any new information—are the norm.

Recent events have cast a light on another social media factor: Emboldenment.

On this week’s For Immediate Release… Read More »

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg School… Read More »

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