Newsmaker, commenter, it’s all the same

I was just on the phone speaking with Gerald Baron, who blogs as Crisisblogger. Nobody’s better qualified to write about crisis communication. Gerald wrote the book “Now is Too Late” (about to come out in a second edition that addresses blogs, among other new topics) and started the PIER System, owned by Audience Central, of which Baron is CEO.

Gerald regaled me with the tale of of Michael De Kort, the Lockheed Martin whistleblower who, after failing to get anyone to pay attention using traditional channels, uploaded a video to YouTube to tell his story. De Kort’s viral video appraoach was covered by The Washington Post and Time… Read More »

First-rate cruise line practices third-rate PR

For years you’ve been dreaming of a luxury cruise. Exotic locales, balmy sea breezes, tropical drinks with umbrellas in them. You’ve read about some of the problems with Carnival and other cruise lines, so you opt to go first class. You book a cruise on the Queen Mary 2, a Cunard ship. A top-shelf experience awaits, and for what it costs, you have every right to expect nothing but the best.

But your cruise ship hits the side of a shipping channel in Florida, damaging one of its four propulsion motors. As a result, Cunard cancels three of your planned ports of call. But this is Cunard, an organization that protects its reputation, so… Read More »

Microsoft’s PR blunder

Microsoft has been doing a pretty good job over the last year or so rehabilitating its image as The Evil Empire. Notably through blogging, the company has created the perception that it shares information, listens, and gives a damn about what customers care about. All of that may go right out the window, though, as a result of the company’s cavalier attitude toward malicious attacks on computers using a recently-discovered vulnerability in the Windows Meta File (WMF).

Despite urgent warnings of the danger the flaw presents, Microsoft has announced that a fix will be distributed on Patch Tuesday, January 10. In a statement on the… Read More »

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