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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In another display reinforcing the idea that JetBlue understands how to communicate in a crisis, CEO David Neeleman has produced a video and had it uploaded to YouTube. Neeleman doesn’t read—in fact, he comes across as very human with a lot of “umms” as he speaks off-the-cuff, probably from a simple outline of things he wanted to cover.

Shel Holtz

In the video, Neeleman addresses steps…

People are sick of corporate-speak. They were sick of it a long time ago, but in today’s era of conversation, corporate-speak stands in stark contrast to the authentic human voice conveyed in most blogs, podcasts, and other social media. Who would want to read a blog post labeled “Synergy” that talks about “shifting paradigms by leveraging core competencies as part of our quest to achieve…

For a variety of reasons, I’ve been registering all my domain names at GoDaddy. The domains are dirt cheap and even cheaper if you use a promo code from the hundreds of podcasts the domain registration service sponsors. They have great technical support. They offer a range of related services and are pretty good at them.

But that may not be…

The beating Microsoft is taking in the blogosphere and elsewhere over a patent filing leads me to wonder whether this isn’t an instance where some solid, formal communication might be in order. Leaving it to Microsoft’s employee blogging force doesn’t seem to be doing much good.

The kerfuffle erupted when the patent filings from June 2005 became public on Christmas Day when a…

Dow‘s view of its corporate social responsibility (CSR) is pretty easy to find on the company’s website, only two clicks from the home page. There, the company covers charitable giving, education, community involvement, and worldwide social investments. On the social responsibility landing page, the company points with justifiable pride to its foundation, which contributes more than $18 million each year to education…

On his blog, Richard Edelman has responded to the flurry of conversation about the Wal-Marting Across America flog. To his great credit, he has apologized, acknowledged that the tactic was wrong, and indicated the company is going through an education process. He has replied to comments posted to his item, and has even posted a comment among those left to

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