Friday Wrap #215: Can AR save print? Does print need saving?

Friday Wrap #215I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Upcoming Free Stuff

Free crisis communications webinar—Next Thursday at 2 p.m. EDT, I’ll join Jen Zingzheim Phillips for a fee webinar on crisis communications hosted by Carma, the company that owns media monitoring service CustomScoop. Did I mention it’s free? Register

Panel on measurement planning will be broadcast—Also on May 18 at noon EDT, I will moderate a panel of Fellows from the International Association of Business Communicators on how to plan for measurement of… Read More »

Friday Wrap #214: Alexa sees, United scrambles, influencers clean up, apps add AR, and more

Friday Wrap #214I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

It’s looking worse for Twitter—Twitter’s user base grew in the last quarter, but revenue fell while the company was outbid for Thursday Night Football live-streaming by Amazon. The takeaway: Twitter is an important conduit for news and information, but without any light at the end of its revenue tunnel, its prospects are bleak. If something doesn’t change in a hurry, I would expect Twitter to be acquired. Read more

Can 24/7 live-streaming save Twitter?—Twitter plans to air… Read More »

Friday Wrap #213: United fallout, BK audio experiment, social CEOs, audio branding, VR joy

Friday Wrap #213I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

SEC goes after fake news on financial sites—Articles that promote companies on financial websites for which the writers were paid by the companies they touted are the focus on a crackdown by the U.S. Securities and Exchange Commission (SEC). Reuters reports that 27 people and organizations, including a movie star, have been charged with “misleading investors into believing they were reading ‘independent unbiased analyses.’” The takeaway: The assault on fake news is coming… Read More »

Friday Wrap #211: A/B tests for all, gaming Instagram, why people trust news, there’s data in GIFs

Friday Wrap #211Lots to catch up on after skipping last week’s Wrap due to travel. I’ll try to keep everything brief so I can cover a lot without going overboard on length. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter removes @replies from character limit—The usernames of the people to whom you reply no longer count as part of the 140-character limit. The individual or people to whom you are replying now appear above the tweet text rather than within it. Adding or tagging other people still requires you to add their username… Read More »

Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR founder… Read More »

Companies must prepare for the possibility of a Trump Crisis

The Trump Crisis

Companies face all kinds of crises but it has been a while since brands have had to add a new category to the list. In addition to financial, technological and natural crises, crises of deception, workplace violence, self-inflicted crises and crises of malevolence, companies now have to contend with the Trump crisis.

Crisis experts are already talking about the Trump crisis, which companies face when the President-Elect takes aim at a company, usually through a tweet. Some argue that speed matters. Golin Corporate Communications President Scott Farrell told The New York Times, “The only thing that applies, no matter what the issue,… Read More »

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