Shrink-Wrap #11: Forget Skittles. Let’s talk chat bots.

It was a toss-up this week. The Skittles-refugee kerfuffle blew up in my feeds, but there were also a bunch of diverse items about chat bots. So let’s talk about both. But mainly chat bots.

Links from this episode:

Friday Wrap #184: VR film wins an Emmy, hashtags come to LinkedIn, Twitter use falls, Gen Z research

Friday Wrap #184I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

ExxonMobil still reeling from climate revelations—Investigations by the Los Angeles Times and InsideClimate News found that ExxonMobil’s scientists had concluded in the 1970s that “the most likely manner in which mankind is influencing global climate change is through carbon dioxide release from the burning of fossil fuels.” Once leadership was informed of the findings, according to the investigations, they worked hard to bury them. The PR impact might not have been… Read More »

Friday Wrap #183: Barbie the pitchdoll, Kaepernick’s sponsors, Facebook’s Trending misstep, and more

Friday Wrap #183I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a spokesperson and you risk the ire of those who disagree (often vehemently) with his decision to remain seated during the National Anthem at games as a protest against treatment of African Americans. Boot him as a spokesperson and you risk alienating… Read More »

Shrink-Wrap #8: Eschew Obfuscation

Data breaches are getting more common and companies are scrambling to figure out how to tell customers about them. There aren’t a lot of great examples of forthright transparency, which is exactly what will earn customer trust and strengthen your relationship. That’s a lesson Dropbox needs to learn.

Links from this episode

FIR #50: Sex! Violence! Politics!

For Immediate Release

Cross-posted from the FIR Podcast Network

Today’s panel features social media early adopter and veteran marketer C.C. Chapman, Business Wire’s Social and Evolving Media Director Serena Ehrlich, and marketing technology specialist and business strategist Lynette Young. We talked about…

    The Cincinnati Zoo, which has had enough of the critical Harambe memes so it shut down its Facebook and Twitter accounts.
  • Apple’s efforts to introduce a Snapchat-like app, which Facebook has already done with its new iOS-only Lifestage app, all while a growing number of teens are abstaining from social media (but not smartphones).
  • Pornhub and… Read More »

Shrink-Wrap #7: The risks of a social-only marketing strategy

Eos is a brand in crisis. The lip balm company enjoyed tremendous success based on social media buzz built through influencer marketing. Lawsuits alleging the product caused blisters and rashes sent influencers scurrying and the social media conversation shifted as people began sharing pictures of the blemishes. Eco’s tale is a cautionary one about the risks of building a brand on solely a social media strategy.

Related links

  • Anatomy of a brand crisis: How Eos went from being hot to not (Digiday)
  • Eos Lip balm Being Sued by Consumers Claiming Harsh Side Effects Like Rashes and Blisters (People)

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