Friday Wrap #149: Foursquare for sale, GE on TV, a hologram protest, brand emojis, fake reviews

Friday Wrap 149
Flickr photo courtesy of Michael Coghlan

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Will Yahoo buy Foursquare?—The rumor mill says Yahoo, which has been pivoting to mobile in a big way, could offer $900 million to acquire the geolocation app. Read more

GE is producing a… Read More »

Friday Wrap #145: FTC slams Google, the end of IE, social media at work, unhappy journalists

Friday Wrap #145
Flickr image courtesy of Erik Fitzpatrick
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.


News

FTC report accuses Google of skewing search results—“Don’t be evil,” Google proclaims. Yet U.S. Federal Trade Commission staffers accused Google of manipulating search results to elevate its own… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

Friday Wrap #139: Coke suckered, Nationwide pilloried, brand content ignored, & lots of Twitter news

Friday Wrap #139
Flickr photo courtesy of Juhan Sonin

Some Super Bowl follow-up was inevitable in this week’s Wrap, along with the usual mix of news, reports, posts, and studies. As always, I bookmark everything I might consider for the Wrap—and for my podcast—on my link blog, which you’re welcome to follow.

News

Coca-Cola suspends automated tweet campaign after being suckered—It was a cute idea: Mark negative tweets with the hashtag #MakeItHappy, which would cue Coca-Cola to convert the negative words into ASCII images. Then Gawker found the automated system handling the conversions had made art out of the slogan of white nationalism. Gawker next… Read More »

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Brands need PR to solidify high-integrity culturesA brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are analyzed in the days and weeks to come, crisis planning will undoubtedly be invoked. In both cases, though, all the planning in the world wouldn’t have stopped these businesses—Uber and Sony—from reacting based on their core nature.

When an unbalanced gunman with a long… Read More »

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