Shrink-Wrap #7: The risks of a social-only marketing strategy

Eos is a brand in crisis. The lip balm company enjoyed tremendous success based on social media buzz built through influencer marketing. Lawsuits alleging the product caused blisters and rashes sent influencers scurrying and the social media conversation shifted as people began sharing pictures of the blemishes. Eco’s tale is a cautionary one about the risks of building a brand on solely a social media strategy.

Related links

  • Anatomy of a brand crisis: How Eos went from being hot to not (Digiday)
  • Eos Lip balm Being Sued by Consumers Claiming Harsh Side Effects Like Rashes and Blisters (People)

Friday Wrap #178: Ice Bucket Challenge redux, sponsored Reddit posts, social network dissatisfaction

Friday Wrap 178Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign… Read More »

Shrink-Wrap #3: Monitoring Sub-Publics During a Crisis

A study from the University of Missouri suggests PR staff should monitor Twitter and other social media during a crisis in order to segment sub-publics that tend to share a common response to the crisis even if they’re not connected in any way other than working in the same field, such as law, medicine, or athletics. In a press release, the University explains researchers in the School of Journalism point out that knowing how these sub-publics are reacting can help with more targeted messaging. Of course, there’s no reason to limit the findings of the study to crisis situations.

Friday Wrap #170: Overtime rule hits worker mobile use, EgyptAir’s media warning, videos go silent

Friday Wrap #170The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

News

Media belittles… Read More »

Friday Wrap #168: Logo hate, CEO scandals linger, most influencers are men, long-form content lives

Friday Wrap #168The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

There’s One Week Left… Read More »

FIR Podcast #33: Not all corporate videos suck…just most

FIR Podcast #33: Not all corporate videos suck…just most

This is cross-posted from the FIR Podcast Network.

Special thanks to FIR tech correspondent Dan York for stepping in last week to handle hosting chores while Shel was present for the birth of a granddaughter! Shel is back this week with panelists Philippe Borremans, currently director of strategy for PR Media, an H+K Strategies Affiliate, based in Casablanca, Morocco; David Spark, owner of Spark Media Solutions, a brand journalism firm, and author of Three Feet from Seven Figures’ and Jim Ylisela, president of Duff Media Partners, providing journalistic services, communications consulting and training, also a contributing writer… Read More »

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