2013-05-14
Posted on May 14, 2013 5:54 am by Shel Holtz
| Crisis Communication
Last week, while attending a conference where I was the opening keynoter, I was interviewed by a reporter for one of the local TV affiliates. I saw the resulting story (which also featured other conference speakers, notably Lee Odden). I was struck by a comment the reporter made in during the segment. He called U.S. Senator Marco Rubio’s awkward off-camera grab for a bottle of Poland Spring Water “a miss” for the brand because they didn’t capitalize on it.
The lack of a real-time missive from Poland Spring Water was widely criticized when it occurred in February. C|Net proclaimed that Poland Spring blows Rubio #watergate moment, fails… Read More »
2013-04-25
Posted on April 25, 2013 1:04 pm by Shel Holtz
| Crisis Communication
The social media marketing and advertising world is abuzz today over the release and rapid withdrawal of a 60-second Internet-only spot for Hyundai. The commercial depicts a middle-aged man attempting to kill himself by running a hose from the exhaust pipe of his Hyndai through the window, the gap sealed with tape. In the end, he gives up because the car produces only water vapor and no CO2 emissions.
The video has provoked a firestorm of criticism, including a blog post repeatedly cited in coverage of the kerfuffle. Written by London-based copywriter Holly Brockwell, the post recounts her own father’s suicide in a car. It’s a… Read More »
2013-04-19
Posted on April 19, 2013 4:39 am by Shel Holtz
| Content
Photo (c) CanStock PhotoWith our attention focused on Boston and the terrorist bombing at the Boston Marathon and its aftermath, it’s easy to miss some other news and reports that appeared in news channels, blogs and other forums. In fact, some of the Wrap items this week deal directly with those events (although they may be dimensions of the story you haven’t heard on CNN or from other mainstream coverage). But other useful information emerged, too. I collect the items from which I select Wrap material at LinksFromShel.tumblr.com; this is also where I collect stories I consider for my podcast.
Boston PD praised for use of social media… Read More »
2013-04-17
Posted on April 17, 2013 8:19 am by Shel Holtz
| Crisis Communication
On April 14, one day before the horrific terrorist bombing at the Boston Marathon finish line, nine militants in Mogadishu clad in suicide vests killed 35 people in a brazen attack on the Somalian Supreme Court. Scores of people were injured.
On that day, not a single U.S. company suspended its social media marketing efforts. Facebook updates and tweets danced merrily across pages. Nowhere did anybody call for a halt to these messages as the horror of the attack sunk in. And while I can’t be sure none were posted, I’m not aware of a single Somalian who chastised American companies for their insensitivity as they continued to pitch… Read More »
2013-04-15
Posted on April 15, 2013 9:14 am by Shel Holtz
| Crisis Communication
Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of The New York Times bestseller list), good marketing and slow-building word of mouth. Now that we all have our own audiences, it’s easy to issue a call to action: “Could you all buy my book on April 15 so it’ll rise to the top of Amazon’s… Read More »
2013-04-05
Posted on April 5, 2013 7:12 am by Shel Holtz
| Content
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »
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