Friday Wrap #25: Facebook’s brand page feed, a finger on Twitter’s pulse, the mobile-social link

Friday Wrap

(c) Can Stock Photo
The Wrap is coming to you today from Old Saybrook, Connecticut. Client work wrapped up at noon, but my flight’s not until 7 p.m., so I’m ensconced in a guest office with nice, strong WiFi and an itch to summarize some of the most interesting posts and articles from the last seven days. If you ever want to see the complete listing of stories from which I’ve drawn the items in the Wrap, you’ll find it at

Facebook brand page content gets its own feed

Marketers have howled in protest since Facebook jiggered its algorithm, reducing the number of updates that have found their way into the news… Read More »

Friday Wrap #24: Big Data, digitally mature companies, content hubs, new story forms, and more

Friday Wrap #24

(c) Can Stock Photo
It’s time to wrap up the week with a look at some news and other posts that caught my eye. The complete listing of items I’ve bookmarked from which to select Friday Wrap items is, as always, at

Election results secure Big Data’s place; are you ready?

There was no hope that I’d be able to produce this Friday’s Wrap without some reference to Tuesday’s U.S. presidential election. The role Big Data played in President Obama’s victory is important to review, regardless of which candidate you supported, or even if you’re outside the U.S. and really don’t give a damn. In a Time Magazine piece,… Read More »

FIR Interview: Common Craft Chief Explainer Lee LeFever

The Art of ExplanationLee LeFever, founder of explainer video company Common Craft, is out with a new book, “The Art of Explanation.” Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known “In Plain English” videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.

In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.

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Subject matter experts will play a big part in the future of brand journalism

NewspapermanTraditionally, journalists work to become experts on the subjects they cover. Political reporters don’t start as legislators or government employees, for example. They start as journalists and learn to cover the political beat. General assignment reporters become instant experts on every topic they cover, learning enough to report accurately so that lay readers will understand. Learning how to learn in this way was, for me, one of the most valuable benefits of getting a degree in journalism.

A lot of reporters who were trained to practice journalism for a living have moved into brand journalism. As companies’ ability to tell their… Read More »

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