FIR Interview: Steve Rubel, Chief Content Strategist, Edelman

Schick Razorbombing

The race to take advantage of new ways that consumers read, watch and listen to content - and how marketers want to sponsor those initiatives - has led a giant public relations agency to name a senior executive to a new, content-centric post.

That’s how The New York Times reported on the appointment of Steve Rubel as Chief Content Strategist at Edelman, the global PR firm, in February.

In his new role, Rubel - previously the PR firm’s Executive Vice President of Global Strategy and Insights - is responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and… Read More »

Five approaches to real-time marketing that won’t make you look like a dimwitted copycat

Real time marketing is the future of all marketing.

So writes Steve Hall on the HubSpot blog.

God help us if that means more of this:

Stella Artoi's miserable RTM failure

This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily journalists, to identify with and share your message across social networks.”

I found the Stella example—along with several other nuggets of fail—on a new site called Real-Time Marketing Sucks, which bears the tagline, “Watch as brands poorly attempt to capitalize on the RTM… Read More »

Friday Wrap #44: Rise of sponsored content, CEOs lose faith in marketers, Flipboard’s curation tool

Friday Wrap #43The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.

Google wants to keep sponsored content out of Google News

Back in 2010, Silicon Valley… Read More »

Friday Wrap #43: The state of news, digital marketing’s future, illustration storytelling, and more

Friday Wrap, movie-styleAmidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.

The state of news has implications for PR

The decline of traditional journalism continues, according to the Pew Research Center’s “The State of… Read More »

Friday Wrap #40: Paid social surges, how-to pinning,the Instagram-Facebook link, naming Nemo

Friday Wrap #40

(c) Can Stock Photo

The coming surge of paid social media

Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at”. You’re welcome to subscribe to stay current on even more good stuff that may have been under your radar.

Promoted tweets and native ads “have done the impossible,” according to Hootsuite CEO Ryan Holmes; they have made advertising a bit more tolerable. The proof is in the numbers, Holmes writes in a… Read More »

Friday Wrap #39: Twitter limits, mobile heat, a tweet’s value, gamifying for collaboration, and more

Friday Wrap #39

(c) Can Stock Photo
Friday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog,

Best laid plans: Twitter limits derail Coke’s Super Bowl plans

If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for… Read More »

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