Posted on April 12, 2013 7:50 am by Shel Holtz | Content | Instagram | Advertising | Content Curation | Google+ | Marketing | Publishing | Social Media | Trust | Twitter
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the…
Posted on April 5, 2013 8:12 am by Shel Holtz | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting…
Posted on April 2, 2013 11:16 am by Shel Holtz | Content | For Immediate Release | PR
The race to take advantage of new ways that consumers read, watch and listen to content - and how marketers want to sponsor those initiatives - has led a giant public relations agency to name a senior executive to a new, content-centric post.
That’s how The New York Times reported on the appointment of Steve Rubel as Chief Content Strategist at Edelman, the…
Posted on April 2, 2013 11:05 am by Shel Holtz | Content | Advertising | Marketing | Social Media
Real time marketing is the future of all marketing.
So writes Steve Hall on the HubSpot blog.
God help us if that means more of this:
This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily…
Posted on March 29, 2013 8:13 am by Shel Holtz | Content | Brands | Business | Content Curation | Facebook | Marketing | Media | Social Media
The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the…
Posted on March 22, 2013 9:55 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Facebook | Marketing | Research | Social Media | Social networks
Amidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from
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