Posted on October 16, 2013 8:44 am by Shel Holtz | Content | Media
Journalism is a dicey career these days. To read some of the journalism-focused blogs, options are limited as traditional news outlets continue to shed staff while seaching for revenue. You can try to make it as a blogger (a path down which Garry Trudeau has been led his Doonesbury reporter, Rick Redfern). You can freelance. You can join the PR…
Posted on October 11, 2013 9:01 am by Shel Holtz | Content | Brands | Business | Facebook | Location-based Services | Twitter
(c) Can Stock PhotoThe Friday Wrap is my weekly review of stories, studies and reports from the last seven days that may have slipped by unnoticed in the midst of bigger news. I collect the items I’ll consider for the Wrap in my link blog, which you’re welcome to follow at LinksFromShel.tumblr.com.
Losing reputation is the biggest strategic risk for big companiesAsk a typical…
Posted on October 8, 2013 9:18 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Channels | Facebook
(c) Can Stock PhotoDigital content consumption is going heavily visual. The uptake of services like Instagram and Vine, Tumblr and Pinterest has been nothing short of spectacular. It’s not just the number of people using these sites, or how often or how long they visit. The engagement levels are also through the roof.
Since most online trends seem eventually to find their way…
Posted on September 28, 2013 9:04 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | For Immediate Release
On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.
Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images…
Posted on September 27, 2013 9:46 am by Shel Holtz | Content | Instagram | Pinterest | Brands | Business | Content Curation | Facebook | Google+ | Research | Social Media | Trust
(c) Can Stock PhotoI’m faced with another embarrassment of riches when it comes to stories, studies and reports published this week. As always, the Friday Wrap is made up of items that may have escaped your notice but are worthy of your attention. I collect the items I consider for the Wrap, the podcast, blog posts and other content at my link…
Posted on September 13, 2013 8:08 am by Shel Holtz | Content | Instagram | Business | Content Curation | Crisis Communication | Customer Service | Facebook | Google+ | Marketing | Technology | Twitter
The big stories this week centered on twitter’s IPO, announced (of course) in a tweet, and tasteless brand tributes on the solemn anniversary of the September 11 terrorist attacks. (If you haven’t seen AT&T’s tweet or the sign in the Marriott lobby, did you just awaken from a coma?) In the Friday Wrap, I try to report on smaller stories of great interest to…
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