FIR Speakers and Speeches: Shel Holtz on social visual communication2013-09-28
On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.
Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.
In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.
Shel also curates a Flipboard magazine on social-visual communication.
The SlideShare deck below will let you view the presentation while listening to the audio:
Get this podcast:
- Download the MP3 file (21.7Mb, 54:16)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Intro music clip from Accelerated Ideas and used with permission.