Flickr image courtesy of Sean MacEnteeWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands aren’t people and 9/11 tributes won’t be received well? People will see marketing undercurrents in the most respectful messages, which is what happened when White Castle produced a non-salesy image that earned the reply in one Read More »
Flickr photo courtesy of Michael CotéWelcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.
NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter Read More »
Flickr image courtesy of Michael CoghlanThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their Read More »
Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.”
Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyze user habits, Outbrain delivers a list of recommended links at the end of stories appearing on sites like CNN, Mashable, and Slate. Outbrain Read More »
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Facebook outage produces drop in news site traffic—During Facebook’s 20-minute outage last week, traffic to news sites dropped 3% overall and more than 8% from mobile devices. Intriguingly, after the outage began, a 3.5% overall increase in desktop traffic occurred, sparked mostly by a 9% increase in loyal homepage Read More »
I was prepared to have all kinds of issues with John Oliver’s report on native advertising. Watching it, though, I had a problem with only one thing he said, and that one thing wasn’t that big of a deal.
From the time I was about 15, I wanted to be a newspaper reporter. I got a degree in Journalism and worked in the field for a while before leaving for organizational communications. I never lost the idealistic view of a free and independent press. I’m a huge believer in the journalistic separation of church and state.
But I’m also a believer in the potential of native advertising. The potential to salvage the news business is massive, Read More »