“Your Company Must Become a Media Company,” my IABC 2011 presentation

Posted on June 16, 2011 4:47 pm by | Content Curation | For Immediate Release | Media

IABCSome 1,300 communicators gathered in San Diego from June 12-15 for IABC‘s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio.

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Cross-posted from the FIR podcast blog.



  • 1.Great slides. It's true, every company needs a direct channel of communication with potential consumers. Permission to talk to them on a regular basis. Providing great regular content, is the access to do so. Great presentation.

    Al Pittampalli | June 2011

  • 2.This was an excellent talk. Highly recommended. Congrats Shel.

    Don Macdonald | June 2011

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