Content: It’s not just for marketing any more

Realistically, content doesn’t drive customer service, crisis management, reputation management or market research in social media, nor does it drive conversations about customer service, crisis management, reputation, market research or even shopping experiences about a brand in social media. Since these and other key business function are principal building blocks of every successful social media program (for business), you see how an emphasis on content can hobble an organization’s social media program right from the start if its importance is mistakenly overstated…An emphasis on “content” in social media and social…

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FIR Book Review: Curation Nation by Steven Rosenbaum

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imageCuration Nation, by Steven Rosenbaum

FIR co-host Shel Holtz reviews Steven Rosenbaum’s “Curation Nation.” Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and… Read More »

An experiment in real-time content curation

For several years now, I have live-tweeted (or live-blogged) conferences I attend. At yesterday’s Health Care Marketing and Public Relations Social Media Conference, I tried something different.

Live tweeting and blogging produce benefits for both myself, others attending the conference, those who couldn’t make it and the conference organizers.

For me, it forces me to identify key points, then the act of writing it down engages me in active listening; it’s the social equivalent of note-taking. If I need to remember it later, my notes are all there, ready to be retrieved.

For others attending the same conference, whether or not… Read More »

Employees as content curators

imageAfter not too long a wait since submitting my request, I got an invitation to set up a Storify account. Storify bills itself as “a way to tell stories using social media such as Tweets, photos and videos.” It is, in fact, a content curation tool. You set up a story on any theme you like, then find just about any kind of content available on the Net and move it into a timeline over which you have complete control.

Beta account holders have set up Storify stories on the role of social media in the Middle East, Charlie Sheen’s first tweet, and a variety of other topics. I’ve already reported on NPR Senior Strategist Andy Carvin’s use of… Read More »

What’s the right balance between original and curated content?

I just returned from spending a couple hours with IABC‘s staff talking about content curation as a new skill and responsibility of communications professionals. I tweeted that I was headed into San Francisco for the lunchtime meeting, prompting a reply from web consultant Ramsey Mosen asking my view of the ideal balance between curated and original content.

It’ll come as no surprise to regular readers that I replied with “It depends,” which is both accurate and a cop-out. On what does it depend? And based on those factors, what is the appropriate mix?

One of the best laughs I’ve had recently (at someone else’s expense) came from a… Read More »

App stores are just another way to curate content

On last week’s edition of This Week in Tech, the panel unanimously belittled Google for its announcement of a Chrome web store. Questioning the point of the tool, frequent panelist John C. Dvorak summarized the rest of the group’s befuddlement by asking whether people couldn’t just go to the application’s website.

Of course they can, but as the number of apps proliferate, having them aggregated in one place is a matter of convenience for users, and another example of curating content.

The curation issue is one worth paying attention to. Consider the success of OneForty.com, Laura Fitton’s brilliant catalogue of Twitter tools, which… Read More »

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