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Shel Holtz delivered a presentation at the Ragan Communications conference titled, “Communicating Your Company Story—Inside and Out,” held October 3-5, 2011 at Southwest Airlines headquarters in Dallas, Texas. The presentation was part of the Employee Communications track, one of three tracks available to conference attendees. You can follow along with the PowerPoint visuals in the SlideShare presentation below.

The recording was made on a Marantz PMD-620 digital recorder and a wired lavalier microphone. The audio file has been processed to improve clarity, but there is still some buzz in the background unavoidable in order to amplify questions from the audience. The file is edited lightly for length.

Presentation

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.