FIR Interview: Craig Silverman on content curation2012-12-04
“Content curation” is a phrase we’ll hear more of as we all struggle to manage the flood of information that confronts us every day, and as demand for content increases.
Making sense of information abundance and message overload are the watchwords today. Finding, selecting and filtering content that is relevant, using simple but powerful tools to make the process efficient and effective, is a key business imperative.
In this FIR interview, co-host Neville Hobson met with Craig Silverman, director of content and product strategy at Spundge, the Montreal-based curation and publishing platform, on his recent visit to London.
Silverman highlights examples of how news organizations are using Spundge to research information and curate content to create stories for their publications; and considers how companies, professional services firms and other organizations can use a platform like Spundge to demonstrate and showcase their expertise and thought leadership.
The interview concludes with Silverman looking ahead to 2013 and offering his perspectives on content evolution, brand journalism and paid versus earned media; and looks at how content curation and publishing are becoming the foundational elements in establishing your subject-matter authority and building trust.
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About our Conversation Partner
Craig Silverman is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends regarding accuracy and verification. The blog moved to The Poynter Institute in December 2011, and he joined as Adjunct Faculty.
He is also director of content and product strategy at Spundge, building tools to enable knowledge workers to collaboratively discover, curate and create content.
Craig wrote a weekly column for the Toronto Star and has been a columnist for Columbia Journalism Review, The Globe And Mail and BusinessJournalism.org. He’s the former managing editor of PBS MediaShift, and was part of the team that launched OpenFile.ca, a Canadian online news start-up. His journalism and books have been recognized by the Mirror Awards, National Press Club, Canadian National Magazine Awards, and the Canadian Online Publishing Awards.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.