A look at how some companies are using paid curation services

Posted on July 5, 2011 3:33 pm by | Content Curation

With the variety of free and paid content curation tools hitting the market, finding the right one for you or your organization can be as daunting as choosing a good toothpaste or pasta sauce from the wealth of choices that confront you on store shelves.

One factor that can help you decide is seeing how the services are being used by others. Most of the fee-based services perform roughly the same tasks: They search for content based on the keywords you’ve set up and display them in portal-like interfaces.

Here’s a quick review of some of the curated pages used by customers of some of these curation companies:


Curata, which runs $1,500 per month (first 30 days free), describes its products a “a web-based content marketing and content curation solution that helps you easily update your microsites in 19 minutes a day with new, fresh and relevant content.”

I’m sharing two examples of companies using Curata. The first is fairly simple, and one I’ve been showing as an example of a business curating content since before I knew which platform it was using. Airvana (according to Wikipedia) is a provider of Mobile Broadband network infrastructure systems and femtocells; its products enable mobile operators to deliver mobile Internet access. Its curated site, FemtoHub, collects and shares worthwhile content on femtocells (used in cell towers).

Femto Example

A more complex site comes via Green Data Center News, from Verne Global It not only pulls together news in discrete categories, but it adds videos, Twitter feeds and photos.

Verne Global example

Curation Station

At $99 per month (first 14 days free), Curation Station is considerably less than Curata. Based on the Marshall’s site that taps Curation Station as its platform, it’s also considerably simpler:

Marshall's example


Daylife touts itself as a “publisher suite,” not even mentioning curation on its home page. But based on some of the pages I’ve seen from this $3,000-per-year service, the ability to create multiple topic-specific curated pages is a serious strength. An example from customer NASCAR shows that you could easily use this service to curate a page for different subsets of a larger topic, just as NASCAR has a page just for driver Jimmie Johnson:

Jimmie Johnson example

But that’s not the only way to use DayLife. Purina has applied it to a single purpose, a page called Pet Charts that brilliantly pulls in content from across the web dealing with pets, including blog posts, photos and videos. You can view the last day’s worth, the last week’s, month’s, or “all time.”

Purina example


Equentia offers pricing plans that’ll look familiar to anyone who has subscribed to online services. There’s a free level (that goes up to $10 per month for more than 30 articles per day), a custom-stream feature for publishing curated material on your own property, a professional portal (for $6,000-9,000 per year) and an enterprise version offering multiple streams and portals for $12,000 to $18,000-plus.

The University of Colorado at Boulder is using Equentia for a site called Slices of Boulder, which represents a huge opportunity for anybody looking to launch a curated site as a business: hyperlocal content.

Boulder example

But Equentia works just as well with other kinds of material, as evidenced by Canada’s Ventura Capital and Private Equity Association’s VC & PE News site:

CVCA example


The New York Daily News is using Loud3r for its travel web page. I’d worry about the potential cost, though. Whereas its competitors listed here are fairly upfront about their fees, Loud3r wants you to call for pricing.

NY Daily News Travel example



  • 1.Thanks for a great review.
    For the record, it's Eqentia, not Equentia although Equentia will get you there as well.
    William Mougayar
    CEO, Eqentia http://www.eqentia.com

    William Mougayar | July 2011 | Canada

  • 2.While these paid companies are great there are also a number of very powerful free products that can deliver some very interesting curation tools to benefit anyone from an independent blogger to a multinational corporation.

    What tool works for a given company really depends upon what they need from it. For example, Storify is great for curating real time news streams from Twitter, while Paper.li can help you easily create a targeted newspaper like experience for your followers.

    Pearltrees (disclosure, I am the Chief Evangelist for the company) gives you the ability to curate content (or team up with your co-workers or even your readers, customers, etc) to organize and share whatever material might be relevant and then present it within the context of a page or a post.

    Again, depending upon how you want to engage your audience, one or even several of these tools may prove useful.

    Oliver Starr | July 2011 | United States

  • 3.Just wanted to point out that Curata's pricing does not start at $1,000 per month or more. Curata's pricing starts at $349 per month and could go as high as $1,000 per month if you purchased all of the Enterprise level Modules. Many companies get started with Curata for far less than $1k/mo. :) Thanks.

    Randy | May 2014 | Cambridge

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