Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

Horse Well Wrapped
Flickr image courtesy of Tim Green
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s CEO, “we’re able to conclude who you probably are, the apps… Read More »

Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #98: The end for Google+?, geotargeted ads on Reddit, Facebook rocks on Fridays

Friday WrapBig news has flown fast and furious this week, led by the FCC’s decision to turn its back on Net neutrality and support a “fast lane” for companies willing to pay for it. With all that, it’s even easier to miss some posts, stories and studies that could be useful. That’s why I produce the Friday Wrap, a summary of items of interest to communicators that may have flown by under the radar. I collect all the stories from which I cull the items for the Wrap on my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

The end of the line for Plus?—Google+ earns the second highest engagement levels (behind YouTube) of any… Read More »

Friday Wrap #89: LinkedIn blogging, sharing isn’t reading, unprepared for online complaints, & more

Friday Wrap #89The Friday Wrap is a collection of items from the last week that could be useful for communications professionals but that may have slipped by unnoticed (particularly in the wake of big news stories like Facebook’s blockbuster acquisition of mobile messaging app WhatsApp). I collect all the items I might possibly use in the Wrap on my link blog at LinksFromShel.tumblr.com, which is also the source I use for selecting items to cover on my podcast, For Immediate Release; you’re welcome to tap into this larger collection of stories and posts.

Above the fold

Anyone can now blog on LinkedIn

LinkedIn’s Influencer Program—which serves as… Read More »

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