FIR #21: Vying for relevance

Cross-posted from the FIR Podcast Network

For Immediate Release 

Today’s panel includes Richard Binhammer, one of the earliest adopters of social media for business while on the Dell communications team; Olivier Blanchard, director of Operations and Strategy at Frontspace Media; and Howard Greenstein, chief operating officer of DomainSkate and co-founder of the Social Media Club. Today’s topics include…

  • What good all those Super Bowl commercials did and whether the $5 million each advertiser spent for 30 seconds of air time might have been better spent on digital media
  • Richard Edelman’s call for CEOs to come out of the bunker and represent their… Read More »

Friday Wrap #181: Periscope is Apple’s App of the Year, Vine declines, YouNow stars arise

Friday Wrap #181The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. (Here’s hoping this week’s collection makes sense, since I’m writing under the influence of some serious pain meds following back surgery on Wednesday.) As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which… Read More »

Friday Wrap #173: Ethics-challenged outreach, Twitter reveals Moments, Google AMPs up the mobile web

Friday Wrap #173The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Edelman’s ethics questioned in offer to pay for reporters’ insights—PR agency Edelman sent emails to select reporters on… Read More »

Friday Wrap #171: Mayo Clinic’s content deal, unhappy Vine stars, B2B success on Facebook, and more

Friday Wrap #171
Photo of Dumpster Wrap Public Art Initiative courtesy of
Marietta Public Information Office
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Ad blocking impact not felt… Read More »

Friday Wrap #147: Private Flipboard magazines, collaborative mobile videos, fewer business blogs

Friday Wrap 147
Flickr photo courtesy of Ian Stannard
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Flipboard launches private magazines for groups—Flipboard has launched “Private Group Magazines,” allowing individuals to curate content into the app’s attractive, flippable magazine format and… Read More »

Friday Wrap #136: Marriott backs down, Nissan blows an AMA, Time Inc. curates, PR beats lobbying

Friday Wrap #136
Flickr photo courtesy of Wetsun
The new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it.

News

Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal Communications Commission (FCC) requesting permission to block personal WiFi devices guests bring to its hotels. The company is attributing its change of heart to pressure from the public and the press. “Marriott International listens to its… Read More »

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