Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #98: The end for Google+?, geotargeted ads on Reddit, Facebook rocks on Fridays

Friday WrapBig news has flown fast and furious this week, led by the FCC’s decision to turn its back on Net neutrality and support a “fast lane” for companies willing to pay for it. With all that, it’s even easier to miss some posts, stories and studies that could be useful. That’s why I produce the Friday Wrap, a summary of items of interest to communicators that may have flown by under the radar. I collect all the stories from which I cull the items for the Wrap on my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

The end of the line for Plus?—Google+ earns the second highest engagement levels (behind YouTube) of any… Read More »

Friday Wrap #89: LinkedIn blogging, sharing isn’t reading, unprepared for online complaints, & more

Friday Wrap #89The Friday Wrap is a collection of items from the last week that could be useful for communications professionals but that may have slipped by unnoticed (particularly in the wake of big news stories like Facebook’s blockbuster acquisition of mobile messaging app WhatsApp). I collect all the items I might possibly use in the Wrap on my link blog at, which is also the source I use for selecting items to cover on my podcast, For Immediate Release; you’re welcome to tap into this larger collection of stories and posts.

Above the fold

Anyone can now blog on LinkedIn

LinkedIn’s Influencer Program—which serves as… Read More »

Is there room for clickbait in your content marketing strategy?

UpworthyContent marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.

Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the fence about DiGiorno Pizza’s stream of tweets during NBC’s live telecast of The Sound of Music. PRNewswer’s Shawn Paul Wood thought they were awesome, they actually were clever, and they were consistent with the nature of tweets sent normally by the… Read More »

Friday Wrap #77: Workers want to leave, marketers want to spend, BP wants more bad press to go away

Harry Houdini, all wrapped upWe had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would say) at the turnout. You should check to see if there’s a Social Media Breakfast in your town! In the meantime, here’s this week’s review of stories that caught my attention during the past week. I collect the ones I might use for the Wrap (and the podcast) at

Above the fold… Read More »

Friday Wrap #76: social charitable giving, nurturing advocates, Facebook page ratings, and more

Friday Wrap #76

(c) Can Stock Photo
I’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly summarize others. If a subject got attention from multiple outlets (as hashtags did this week), I’ll wrap the Wrap with a quick summary of what they each had to say. In the meantime, all I continue to collect all the posts and articles over the course of the week are in my link blog,

Above the fold

An… Read More »

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