(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the stories from which I draw items for the Wrap at LInksFromShel.tumblr.com. Who knows? There may be a story in there that matters to you.
Financial services is the least trusted industry
Although results of Edelman’s 2013 Trust Barometer were released months ago, the Read More »
The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.
Google wants to keep sponsored content out of Google News
(c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com
Best laid plans: Twitter limits derail Coke’s Super Bowl plans
If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for Read More »
I’ve introduced a new section to the holtz.com website. News is a place to get caught up on the latest in a variety of communications-related subjects.
I decided to set up the News tab after reading a guest post on ProBlogger by Brian Lippey, who runs Guitar Shop TV, a community for guitar lovers. Lippey writes that he wanted to add a social news platform “that could deliver top guitar content from across the Web directly to our blog and allow users to participate on a social level.” That research, he said, led him to ROCKZi.
For now, using ROCKZi to deliver news is an experiment, but so far I like what I see. Like the Storify stories Read More »
I’ve been playing with the beta of Zeen, the new social publishing platform from YouTube founders Chad Hurley and Steve Chen. Communicators, take note. This could evolve in short order into a service worthy of your attention.
At first glance, Zeen looks like yet another content curation site. It takes only a few minutes creating a zeen to realize it’s more than that. It’s a web publishing tool, making it easy to create visually appealing e-magazines, ebooks, scrapbooks, guides, manuals and a host of other formats, incorporating your own narrative and digital assets while also adding videos, images and words from others to your work.
“Content curation” is a phrase we’ll hear more of as we all struggle to manage the flood of information that confronts us every day, and as demand for content increases.
Making sense of information abundance and message overload are the watchwords today. Finding, selecting and filtering content that is relevant, using simple but powerful tools to make the process efficient and effective, is a key business imperative.
In this FIR interview, co-host Neville Hobson met with Craig Silverman, director of content and product strategy at Spundge, the Montreal-based curation and publishing platform, on his recent visit to London.