(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I recorded a… Read More »

Friday Wrap #222: Social media diversfiies the news you see, astroturfing Reddit, online harassment

Friday Wrap #222I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communications: Upcoming Webinar

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

The… Read More »

Friday Wrap #221: WSJ shutters blogs, Photobucket accused of blackmail, doctors adopt Snapchat

Friday Wrap #221I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Wall Street Journal closes eight blogs—The Law Blog (one of the Journal’s oldest blogs), China Real Time, Speakeasy, and five other blogs have been shuttered because, according to one of the bloggers, the tools for telling stories have changed. Josh Chin, who wrote the China Real Time blog, said, “We plan to transfer the same energy and insight that animated the blog to covering China on WSJ’s other platforms.” The demise of these blogs is part of the WSJ 2020… Read More »

Friday Wrap #220: Renamed AVEs still suck, trust in newspapers grows, older Americans get social

Friday Wrap #220I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Voice search advertising is years away—Smart audio is upon us and its adoption is on a rapid pace (see “From the Blog” below). That presents challenges to both SEO and SEM, since rather than presenting a page with multiple results, voice search delivers “one true answer” (even though the answer could be different each time based on algorithms that choose from multiple search results). For SEO experts, the challenge is getting their content into the mix. It’s even… Read More »

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg School… Read More »

Friday Wrap #218: Politics drive boycotts, marketers ignore voice, seniors go mobile for news

Friday Wrap #218The Wrap was MIA for the last two weeks due to business travel, so there’s a lot to catch up on. I’m also toying with a modified format, putting the stories I want to comment on at the top and sharing shorter items through the rest of the update. So let’s get to it, but not before I remind you that extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Amazon is buying Whole Foods—The $13.7 billion deal gives Amazon access to a nationwide food chain that will most likely become a venue for retail experimentation.… Read More »

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