Friday Wrap #119: PR Wikipedia guide, bloggers as journalists, TwitPic lives, interactive packaging


Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt Brown
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to follow.

News

IPR releases Professional’s Ultimate Guide to Wikipedia—William Beutler has been one of the key thought leaders when it comes to ethical PR engagement with Wikipedia. His company, Buetler Ink,… Read More »

Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Friday Wrap #110: Blogger fined for success, automated PR, social-reputation link, mobile newsrooms

Friday Wrap #110
Bacon-wrapped hot dog Flickr image courtesy of Arnold Gatilao
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number four link in a search for the restaurant. The owner sued, claiming… Read More »

Friday Wrap #108: Google forgets, a new Vine metric, broker tweets, RIP Orkut, writing bots, & more

Fourth of July Friday Wrap
Flickr image courtesy of Epic Fireworks
To all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


News

Consequences of “right to be forgotten” start to emerge—The European Court ruled on May 13 that Google must honor requests from Europeans who want links to… Read More »

Friday Wrap #106: New rules for paid Wikipedia editors and pharmas, Twitter GIFs, social sentiment

A gift-wrapped Second Life store
Second Life image courtesy of Torley
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Wikipedia tightens rules against undisclosed editing—In the wake of the multi-agency statement committing PR agencies to playing by Wikipedia’s rules, the online collaborative encyclopedia has changed its terms of use to require disclosure from anyone paid to edit articles. Wikimedia’s top communicator explained,… Read More »

Friday Wrap #105: PR agencies commit to Wikipedia standards, battle for SMEs, bots take over Twitter

Peking Duck Wrap
Image courtesy of Joyosity
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Top PR agencies commit to Wikipedia’s community standards—A group of the world’s biggest PR agencies has affirmed a commitment to abide by Wikipedia principles, and to ensure their employees and clients do, as well. The companies signing on to the affirmation include Edelman, Ogilvy & Mather, Burson-Marstellar,… Read More »

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