2013-02-22
Posted on February 22, 2013 7:42 am by Shel Holtz
| Content
(c) Can Stock PhotoFriday seems to have arrived faster than usual this week. The laws of physics say that’s not possible. I say, Where did the week go? Not that there was any shortage of news you may have missed. Here’s this week’s rundown, drawn from items I have saved to my link blog, LinksFromShel.Tumblr.com
Best laid plans: Twitter limits derail Coke’s Super Bowl plans
If there’s a case to be made for maintaining your own owned platforms in addition to using social channels owned by third parties in your marketing efforts, it’s Coca-Cola’s Super Bowl experience. Despite establishing a social media “war room” to execute plans for… Read More »
2013-02-15
Posted on February 15, 2013 7:37 am by Shel Holtz
| Brands
(c) Can Stock PhotoAnother week come and gone. This week’s Friday Wrap covers studies, reports and news that didn’t get widespread coverage, along with the occasional post that was just plain interesting. Throughout the week, I collect the items I’ll consider for the Wrap (and my podcast) at LinksFromShel.tumblr.com.
More insights into CEOs’ use of social media
CEOs engage differently depending on the social channel they use, according to a study conducted last April by the Conference Board and Stanford University’s Rock Center for Corporate Governance. CEOs do engage, according to “What do Corporate Directors and Senior Managers… Read More »
2013-01-29
Posted on January 29, 2013 8:33 am by Shel Holtz
| Content
A report from Forrester five years ago revealed that people didn’t trust corporate blogs. It was the evidence a lot of skeptical executives needed to shut down their companies’ blogging efforts. Not so fast, Forrester exec Josh Bernoff wrote in his blog. It’s not because it’s a corporate blog that people don’t like it. “Blogs exclusively about companies and products are what I think generate these low trust ratings,” Bernoff wrote. “So don’t do a blog like that.”
If your corporate blog—indeed, if any of your content efforts—are just more channels for pushing messages you want your customers to get, it’ll fail. The overarching concept… Read More »
2012-12-07
Posted on December 7, 2012 9:01 am by Shel Holtz
| Instagram
The weekend is upon us; let’s wrap up the week gone by. I collect all the items I consider sharing here on a link blog at LinksFromShel; it’s also where I draw some inspiration for blog posts and the material I’ll cover in my podcast. You’re always welcome to add it to your resources.
Time delay may be applied to State Department posts
All the research tells us that clear policies and training are the best way to avoid problems with employees engaging in social media. Evidently nobody shared that information at the U.S. State Department, which may opt instead to subject anything a staff member writes for any social media channel to at… Read More »
2012-11-30
Posted on November 30, 2012 3:37 am by Shel Holtz
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I’m knocking out this week’s Wrap from a hotel room in Cary, North Carolina. Feel free to check out Links from Shel, the link blog where I save all the various posts and articles from which I choose the items to appear in the Wrap (as well as those I’ll talk about on For Immediate Release.
The Social Media News Release lives; we just don’t call it that any more
A controversy swirled around the idea of the Social Media News Release (SMNR), which was derided as little more than lipstick on a pig. Some argued that the whole idea of the press release had run its course in the era of social media. A few years later, nobody talks about the… Read More »
2012-11-09
Posted on November 9, 2012 1:31 pm by Shel Holtz
| Content
(c) Can Stock PhotoIt’s time to wrap up the week with a look at some news and other posts that caught my eye. The complete listing of items I’ve bookmarked from which to select Friday Wrap items is, as always, at LinksFromShel.tumblr.com.
Election results secure Big Data’s place; are you ready?
There was no hope that I’d be able to produce this Friday’s Wrap without some reference to Tuesday’s U.S. presidential election. The role Big Data played in President Obama’s victory is important to review, regardless of which candidate you supported, or even if you’re outside the U.S. and really don’t give a damn. In a Time Magazine piece,… Read More »
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