Sun’s Jonathan Scwhartz on how to blog effectively
Among bloggers, Sun Microsystems’ Chief Technology Officer, Jonathan Scwhartz, is a star. As one of the highest-ranking corporate officials to put keyboard to blog, he has become a prominent advocate for the kind of connection a blog can create between a company and its audiences. Business 2.0 offers up an interview with Schwartz on how to blog effectively. Among Schwart’s observations:
What I’m interested in doing with blogging is driving a culture that says it’s good to speak up. I think it’s more the strategic imperatives I’m trying to drive with blogging. First on the list is being as transparent as possible. I want to know what my employees are thinking. Transparency is the key, in the long run, to passion.
12/22/04 | 0 Comments | Sun’s Jonathan Scwhartz on how to blog effectively