△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

Sun’s Jonathan Scwhartz on how to blog effectively

Among bloggers, Sun Microsystems’ Chief Technology Officer, Jonathan Scwhartz, is a star. As one of the highest-ranking corporate officials to put keyboard to blog, he has become a prominent advocate for the kind of connection a blog can create between a company and its audiences. Business 2.0 offers up an interview with Schwartz on how to blog effectively. Among Schwart’s observations:

What I’m interested in doing with blogging is driving a culture that says it’s good to speak up. I think it’s more the strategic imperatives I’m trying to drive with blogging. First on the list is being as transparent as possible. I want to know what my employees are thinking. Transparency is the key, in the long run, to passion.

Comment Form

« Back