Separating ads from editorial2004-12-07
There’s already been plenty of chatter about Marqui’s program to pay bloggers to write about the company. Today’s Globe and Mail offers an in-depth look at the program, including interviews with some who doubt its wisdom.
Jason Calacanis, co-founder of New York-based Weblogs Inc., is among those most concerned about the pay-to-blog model. He says the separation of advertising and content works well in traditional media and should be maintained on blogs. He says that although many of Marqui’s bloggers are going out of their way to distinguish the sponsored section from the rest of their blogs, it leaves readers skeptical.
Incidentally, Neville Hobson has an item on Marqui, which has listed on its site those bloggers it is paying.