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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Podcasting for business

When podcasting first emerged, my thoughts turned immediately to the applications available to businesses. I was thinking about all those opt-in e-mail newsletters companies provide on their investor relations pages so the financial community can stay up to date. Why not a weekly podcast for investors covering company news and activities? How about a regular podcast on various company brands that have a loyal following (Macromedia Flash, Tabasco, the iPod, the New England Patriots…the list is endless)? The mind boggles at the potential business uses of podcasting.

It took a little longer than I thought, but a company has launched a podcast aimed at its market. Cerado, a company that provides competitive intelligence services, is providing a private podcast to subscribers; its content will include competitive briefings. Cerado’s Christopher Carfi lists three reasons for the podcast on his blog, including making it easier for end customers to absorb information (they can do it in the car instead of having to sit at their computers), enabling users to refresh their thinking (they can listen on the way to a meeting), and making the information available quickly.

Carfi offers more information about the podcast in a Cerado press release.

May this represent the first example of a rapidly accelerating trend.

02/07/05 | 0 Comments | Podcasting for business

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