Investors sink money into companies building blog tools

According to a Business Week article, investors are looking for ways to make some money from the blogging phenomenon. So far, the best bet seems to be software tools that let big businesses build and manage blogs.

Software that trolls blogs looking for useful information also is getting attention. Cymfony, a startup in Newton, Mass., sells software that big companies are using to scan blogs for relevant information. A pharmaceutical company, for example, may want to look through blogs written by doctors, nurses, and patients about a new drug. Customers are paying anywhere from $30,000 to $100,000 for Cymfony’s product.

I have a bridge to sell you

The issue of employee policies for blogging has been making the rounds of the PR-oriented blogs for a couple months now. I’ve reported on the issue, as has Neville Hobson, Steve Rubel and a host of others. From these reports, it would take about 10 minutes to cobble together a sound policy and another hour to turn it into a document or presentation to take to the employee population.

Or, you could spend better than 1,000 euros (at least, I assume they’re euros) for a site license or more than 3,000 thousand for an enterprise license to buy a presentation ready-made from an Irish company called Research and Markets.  I’m not willing to… Read More »

PR firms adopting wikis

Mike Manuel offers a nice post on the uptake of wikis by PR firms. If you’re not a PRWeek subscriber (I’m not), you won’t be able to read the item Mike links to, but he does include some of the scenarios in which a wiki might have helped. A sampling:

  • A press release went out with an error because the deadline was approaching and a change wasn’t implemented
  • You often have projects that require the constant feedback of multiple users in different countries

There’s more in Mike’s post.

Legal implications of employee blogging

An article in the tech trade publication ComputerWorld looks at the legal liabilities of employee blogging. The article lists a litany of problems that could arise, including libel, inappropriate disclosures, statements that could be used during litigation (a problem that isn’t new to blogs, given cases in which e-mails and posts to message boards have been used against a company), and more.

Via Nevon

Blogging’s impact on business

Rich Ord makes the case in an article in WebProNews that business blogs (he cites Steve Rubel’s Micropersuasion as an example) “are the beginning of the new business influencers ? complimenting business and industry websites and magazines. ” While it’s possible for these blogs to become profitable businesses, just like a trade publication, Ord believes

More promising is how industry blogs will impact business decisions. Industry blogs will become a primary source of information for managers and corporate influencers. We are on the verge of a new wave of successful e-publishing businesses based on niche blogs. Over the next couple of…

Read More »

I take it all back

I complained last week about Stata Labs, makers of the soon-to-be-extinct Bloomba e-mail client, for abandoning their customers in the wake of their acquisition by Yahoo. Having used Bloomba for quite some time, and knowing from Stata’s announcement that the software was not part of Yahoo’s plans for the company, I (and most other Bloomba users) had reached the conclusion that we had to move back to Outlook. But while importing Outlook e-mail into Bloomba was a snap, getting Bloomba e-mail back into Outlook is a laborious process. If Stata cared about all the customers it was abandoning, I reasoned, they would create a utility to handle… Read More »

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