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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Is something going on in tech support land? I’ve submitted queries to two companies through their formal channels. I might as well have folded them into paper airplanes and sent them aloft into the canyon just beyond my backyard.

Query 1: Technorati

I’ve jiggered my templates in Expression Engine (the software I use for my blogs) to create Technorati tags, but Technorati isn’t picking them up.…

I used to work for Mattel. From 1984 to 1988 I was a communicator at the company’s headquarters, then located in Hawthorne, California. I started out managing employee communications and was director of corporate communications by the time Mattel and I parted ways. During my time at Mattel, I came to understand that the company’s defense of its trademarks had assumed kneejerk…

I’m in a hotel room in San Antonio, Texas, listening to a streaming audio file offered by National Public Radio from its “Talk of the Nation” broadcast. The topic: employee blogging. Right now, I’m listening to former Google employee Mark Jen, who was fired for blogging (and is currently working at Plaxo on, among other things, development of an employee blogging policy. So far, I…

A letter to Business Week in response to the magazine’s cover story on blogging asks, “Is this really what we want our corporate leaders spending hours a day doing?”

Yes. Definitely.

In thinking this through, it’s important to put a corporate leader’s blogging efforts in context. Step back from the new technology and all the attention the software gets and consider what blogging is:

Communication.

Ask…

The full-page ad on page86 of the June 2005 issue of PC World features a large headline screaming from a red background: “Record Everything Your Employees Do On The Internet.” The bottom features the heads of three employees. On their foreheads are these words:

“I pass company secrets via the web.” “I surf porn websites from behind my cubicle walls.” “I shop online after closing my office door.”

The ad is from

With the usual press release-driven fanfare, reserach company eMarketer has released a new study, “The Business of Blogging.” Asking price: US $695.

According to eMarketer’s hype, the study covers…

  • What are the three main reasons blogs have not caught on with businesses?
  • How many US businesses are currently blogging?
  • How many plan to blog in the future?
  • Should marketers tap into the blog market?
  • How large is the blog…

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