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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Companies should worry about the experiment Rogers is undertaking in Canada.

Rogers—one of the largest Internet Service Providers in Canada—has begun inserting ads at the top of screens, above the website to which customers have navigated. (A screen shot of Google’s spartan home page defaced by a Rogers ad was oroginally posted to Lauren Weinstein’s blog. Google, of course, authorized nothing of the sort.)

Shel Holtz

The…

No time to say much about this—I’m getting ready to leave for Chicago—but Jeremiah Owyang emailed me to let me know that he’s posted an item about WalMart’s new blog, Check Out. Jeremiah has a detailed post on the initiative that includes an interview with one of the Check Out bloggers.

Most of WalMart’s social media ventures have not gone well, although the controversial retailer has…

Years ago, Myron “Mike” Emmanuel started a forum in which the top internal communicators from some of the biggest companies in the U.S. could get together a few times a year to share issues unique to large organizations. When Mike retired, the group faded until it was reinvigorated last year by ROI Communications. I was fortunate to be part of the group,…

Rob Cottingham pointed me to a Canadian study that suggests business and marketing leaders believe the importance of social media is eclipsing that of traditional media. The study determined that 46% of respondents say that social media is more important than TV, radio, newspapers and magazines; 85% believe social media have become vital elements of the communication mix.

At the same…

I’ve been wanting to make this official for some time, but now that the contracts are signed, I can let the cat out of the bag. I’m excited to be co-authoring a new book on the role of communications in promoting business transparency. I’m even more thrilled to be co-writing the book with John C. Havens, lead organizer for PodCampNYC, VP of Business…

Someone wrote recently—I didn’t make a note of who it was—that social media is an inappropriate venue for business because contracts are the language of business and therefore businesses cannot speak with an informal, authentic, human voice. What reactionary bunk. Corporations may be legal entities but they won’t exist without people. But the business world is populated by a lot of like-minded people who…

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