Holtz Communications + Technology

After attending a session at a recent conference where I was speaking, a communicator was so enthusiastic about the prospects for a blog by her CEO that she immediately dashed off an email to him with her proposal. Her idea was well-thought-out and strategic. So she was deflated when the two-word response came back to her on her Blackberry:

“No time.”

This, in fact,…

I’ve been impressed with a lot of the work GM has done. Even the European operation has transformed its newsroom into a social media newsroom, based loosely on the template Todd Defren released. One of the elements of GM’s social media newsroom is it’s “Blog Roll,” which direct readers to some of the more influential auto blogs.

I like the idea of an industry blogroll,…

Steve Rubel and Jeremiah Owyang are at odds over the future of a job labeled, “Social Media Manager.” The job description of a social media manager revolves around the coordination of a company’s activities in the social media space.

Steve believes the job will be extinct in short order:

Who should “manage” these sites? Is it the social media specialist or someone in PR with specific vertical…

Every now and then, you chance on an example of a business tapping into social media so naturally and wisely that it just warms your heart. File this one under “corporate social responsibility.”

The tale begins with a philanthropic effort by the lead singer of a band called Five for Fighting (one of the bazillion bands of which I have been unaware). John…

While Southwest Airlines has been using its blog to respond quickly and keep people up to date over its aircraft inspection crisis—and provide a forum for two-way conversation on the situation—things are very quiet over at Chrysler’s blog. The most recent item, posted today, is headlined, “This weekend in Dodge racing…treading along in Atlanta.” The big news out of Chrysler, though, is that the company is forcing…

This video, offered in conjunction with a Wall Street Journal article on how companies do and should handle online attacks, includes a seeming endorsement of employee blogging. What will all the anti-employee blogging forces say when the conservative voices all begin to adopt the strategy? The individual who promotes the idea is Nate Bennett, professor of management at the Georgia…