2012-06-15
Posted on June 15, 2012 8:35 am by Shel Holtz
| Business
A review of some of the more interesting stories that have crossed my feeds in the last seven days.
Big moves from Twitter
If you’re The Wall Street Journal, MSNBC or another brand on the list of Twitter’s partner companies, your followers will soon be able to see something followers of no other account can see: more than 140 chararacters. These “expanded postings” will show video, pictures and more text. A Gartner analyst quoted in Businessweek thinks it’ll keep people on the site longer because you’ll want to spend more time with the enhanced content. While the media partners’ enxpanded postings appear only on the Twitter.com site… Read More »
2012-06-07
Posted on June 7, 2012 10:52 am by Shel Holtz
| Business
The president of the Fortune 400 company where I worked called me into his office to proclaim that “We are now a learning company.” He had just returned from a conference where he sat in on a session about learning companies and he was pumped. So I asked, “What does that mean?”
His face wrinkled up in consternation. “It means we learn. We learn all the time,” he said.
“How?” I asked.
He was getting frustrated. “By learning. The way we learn.”
“But if we’re a learning company, we must have to do something different than we’re doing now. If we’re going to communicate this to employees, they have to know what’s different, what’s… Read More »
2012-05-25
Posted on May 25, 2012 8:57 am by Shel Holtz
| Business
Memorial Day Weekend is upon us here in the United States. I remember when holidays like this means most stores were closed, TV offered nothing but stale reruns and third-string news teams, and the world seemed to grind to a halt. The Web, however, never rests, and it seems everyone else tries frantically to keep up. Do yourself a favor. Take a deep breath and relax this weekend, and keep in mind what Memorial Day is about: taking the time to recall those who made the supreme sacrifice in defense of our freedom.
Now, on to the Friday Wrap.
TV ratings moving to mobile devices
The Nielsen ratings have for decades helped networks decide… Read More »
2012-05-10
Posted on May 10, 2012 9:41 am by Shel Holtz
| Business
Every now and then I read or hear something that leaves me shaking my head in dismay. That happened today when reading a piece on Search Engine Watch titled, Top 5 Reasons Why SMBs Should Fear Social Media.
Aside from the link-bait headline, it was the last item that led to my dismay. Under the label, “Advertising, Marketing & Public Relations Agencies That Have Hung a Social Media Shingle,” author Tim Judd writes…
It doesn’t mean they understand content that engages, promotes, or converts prospects to customers. “There are very few experts in social media,” (Killer Facebook Ads author Marty) Weintraub said. “It takes a lot of…
Read More »
2012-04-19
Posted on April 19, 2012 8:33 am by Shel Holtz
| Business
It was around 11 p.m. when I arrived at the Delta Hotel in Regina, Saskatchewan. It had been a long day: a full-day workshop in Saskatoon followed by the trip to Regina. By car, it’s only about a 2-1/2-hour drive. But I was flying Air Canada, which required a connection in Calgary, so I was tired and a bit cranky when I got to the hotel.
But I brightened up considerably when I saw this sign on the hotel’s front desk:
I was so happy to see this, in fact, that I shared it Instagram picture, which prompted a few notes from folks, notably this one from Kim Bratanata, a communicator with SWIFT in Belgium:
For someone looking at hotel… Read More »
2012-03-06
Posted on March 6, 2012 2:54 pm by Shel Holtz
| Business
Jay Baer is one of the smartest guys working in the social media space, but I don’t think he got it right when he claimed that Facebook’s Timeline for brand pages “betrays small business.”
I read the post and started applying Jay’s concerns to two Facebook pages I manage. Granted, they’re not small business pages. They’re even smaller than that. One is the page for my podcast, For Immediate Release, which I co-host with Neville Hobson. The other is the page for the Social Media Breakfast SF East Bay, which is a joint effort with my breakfast co-conspirators, JD Lasica, Dagan Henderson and Kenny Lauer.
While these are volunteer gigs… Read More »
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