2012-09-27
Posted on September 27, 2012 2:45 pm by Shel Holtz
| Business
(c) Can Stock PhotoThe degree of skepticism that continues to influence the internal social media decisions in a lot of organizations isn’t surprising. When Prescient Digital Media and IABC studied social intranets last year, only 28% of executives thought their enterprise social media efforts were very good, and 35% thought they were outright lousy. Employees weren’t much different, with the same 28% rating them good and 31% shrugging them off as ineffective.
So a study released today by Appirio makes complete sense when it states that 45% of US and UK companies are still researching or testing social technologies and strategies in… Read More »
2012-09-22
Posted on September 22, 2012 2:29 pm by Shel Holtz
| Business
In the midst of Salesforce.com’s public introduction of its Marketing Cloud product during Dreamforce, Scott Monty’s announcement may have zipped by with little notice. Scott—Ford Motor Company’s head of social media—was one of several speakers during the Thursday afternoon keynote. Salesforce Buddy Media CEO and co-founder Michael Lazerow served as an emcee as speakers paraded onstage to make the case for the Marketing Cloud. Scott was first up; his role was to tease the need for such a tool.
But in his prepared remarks, Scott said that Ford was on the brink of launching a One Social initiative, consistent with the years-old One… Read More »
2012-09-14
Posted on September 14, 2012 1:25 pm by Shel Holtz
| Blogging
Image (c) Can Stock Photo“Thank God it’s Friday,” I hear you shout, since Friday promises another edition of the Friday Wrap. And indeed, here it is! I draw these items from the last seven days of my various feeds. I save the interesting items for consideration in the Wrap (and for Monday’s episode of For Immediate Release) on my link blog, which you’re welcome to follow.
Showrooming could be good for retailers
One of the reasons Best Buy is on the ropes, according to analysts, is that the brick-and-mortar stores have become showrooms for Amazon.com. Visitors can check out the physical products, make their choices, then order them… Read More »
2012-09-07
Posted on September 7, 2012 12:22 pm by Shel Holtz
| Brands
Image (c) Can Stock PhotoDid you miss me last week? The Brazil trip turned into a longer stay than I planned, thanks to airport closures due to Hurricane Isaac. But I’m back, so let’s wrap the week! This is my (mostly) weekly review of items that crossed my newsfeeds over the last seven days that are interesting enough to report but didn’t make it as a standalone blog post. It’s all derived from my link blog, which you’re always free to visit or subscribe to.
Feel free to call it “social business.” Just don’t call it the “social enterprise”
File this under: “Really?” If ever there was a generic term, “social enterprise” is one. I’ve… Read More »
2012-08-31
Posted on August 31, 2012 9:09 am by Shel Holtz
| Brands
Image (c) CanStockPhotoI’m sorry I missed last week’s Wrap—I was in Brazil (even longer than I expected; my flight home was cancelled due to Tropical Storm Isaac, leaving me in Sao Paulo two days longer than planned). But I’m back with my weekly review of stories from the last week I found in my feeds and thought were interesting or important enough to share with you!
Here’s a business strategy: Ignore $1.3 trillion in annual value
A critically important study released recently by McKinsey & Company sees somewhere between $900 billion and $1.3 trillion in annual value accruing to organizations that embrace social technologies. Among… Read More »
2012-08-09
Posted on August 9, 2012 10:10 am by Shel Holtz
| Business
A month or so ago, I participated in a conversation about whether CEOs should personally use social media. One of the other participants rejected the assertion that it has become a CEO requirement, arguing that it’s a mistake to elevate social media to a special class among the various communication tools available to business leaders. Social media, he argued, isn’t more or less important than other forms of media.
The truth of this argument doesn’t change the fact that social media is no longer an option for CEOs.
That direct, personal use of social media has become a requirement does not mean social media has assumed some lofty… Read More »
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